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About the Role
This role is for a Digital Reporting Analyst to join the data & analytics team in London. The analyst will work across multiple clients and projects, with a primary focus on a large eCommerce client. Responsibilities include identifying opportunities to improve website and operational functions, supporting new product launches, and driving growth across Europe.
Responsibilities
- Develop and deliver insight reports, leveraging automation to visualize performance trends.
- Utilize tools like Adobe Analytics, ContentSquare, and NPS Analysis for deep dives into platform performance and customer experience.
- Conduct website tagging and debugging audits to ensure accuracy of performance reporting.
- Provide ongoing insight reporting to identify eCommerce optimizations and efficiencies.
- Own performance reporting for a retail platform, delivering monthly and quarterly insights packages.
- Provide analytics support for Social & Influencer Campaign Reporting.
- Support projects including Media Mix Modelling, Regression Analysis, and Forecast modelling.
- Translate performance data into prioritized opportunities and recommendations with quantified business return.
Requirements
- Ability to be hands-on with various data types (website analytics, customer engagement, NPS, brand tracking) to identify performance trends and behaviors.
- Strong analytical skills and interest in analyzing diverse data types (eCommerce, customer, CRM, transactional, research, social).
- Strong data processing and automation skills with high practical experience in Microsoft Excel.
- Ability to clean and process datasets to identify trends and define customer stories.
- Desire and capability to learn new skillsets across data specialisms and upskill technical capabilities.
- Interest and passion for data-driven marketing, customer experience, digital and consumer behaviors.
- Strong collaborator with an inquisitive mind and pragmatic problem-solving abilities.
- Excited to learn new skills and technologies, keeping up with data and technology trends.
- Strong presentation skills with the ability to communicate complex data stories simply.
Skills
- Adobe Analytics
- ContentSquare
- NPS Analysis
- Microsoft Excel
- Dashboard Reporting
- Digital Attribution Modelling
- Website Debugging
- Regression Modelling
- Media Mix Modelling
- Forecast modelling
Location
- London
Work Type
- Full-time
Experience Level
- Analyst
About the Company
- IRIS is an advocate for equal opportunity in the workplace.
Equal Opportunity
- We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- If you have a disability or special need that requires accommodation, please let us know.