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About the Role
We are seeking an experienced and curious Product Marketing Lead to define and drive the launch and growth of our product in the US. This senior individual contributor role involves close partnership with Product and Growth teams on strategy, go-to-market, segmentation, and performance, shaping product narratives and leading launches end-to-end.
Responsibilities
- Own key US product marketing outcomes, such as awareness, engagement, and adoption.
- Translate company and product strategy into positioning, segmentation, and go-to-market choices.
- Own the end-to-end product story and value proposition.
- Evolve the value proposition and influence the roadmap using market and customer insights.
- Partner with Product and Growth teams on pricing, packaging, and offers.
- Translate the product story into high-impact web and landing experiences.
- Lead messaging and go-to-market for product and feature launches.
- Design integrated go-to-market plans across various channels.
- Design and run programs across in-app, email, push, SMS, and emerging channels.
- Partner with Growth on website and landing experiences, owning story and messaging.
- Ensure lifecycle journeys are coherent, on-brand, and suitable for US customers.
- Build a deep understanding of the customer lifecycle, segments, and jobs-to-be-done.
- Translate research, data, and competitive signals into segmentation and strategic recommendations.
- Track the US consumer fintech landscape and apply learnings.
- Define success metrics and guardrails for launches and campaigns.
- Design and own the performance story for experiments.
- Act as a liaison across Product, Growth, Analytics, Legal/Compliance, and Ops.
- Influence senior stakeholders with data-driven recommendations and storytelling.
- Build narratives, playbooks, and toolkits for consistent messaging.
- Create executive-ready narratives connecting product, customer, and business impact.
Requirements
- 8–10+ years in product marketing or similar roles at consumer tech or fintech companies.
- Experience as a senior PMM/PMM lead on high-impact launches.
- Proven track record owning end-to-end product or major feature launches with clear, quantified business impact.
- Comfort with data and light analytics, including self-serve tools, dashboards, and basic analysis.
- Hands-on experience using AI tools as a natural part of daily work.
- Based in Miami, Florida (or willing to relocate).
- Experience across multiple areas (e.g., growth, brand, lifecycle, paid) is a plus.
- Experience in a regulated environment (financial services) is a plus.
- Ability to work in a fast-moving environment.
- High degree of ownership.
- Comfort with ambiguity.
- Enjoy high-trust, hands-on environments.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning
- Segmentation
- Narrative Development
- Launch Management
- Customer Insight
- Market Insight
- Competitive Analysis
- Pricing and Packaging
- Web and Landing Page Optimization
- Channel Marketing
- Acquisition Marketing
- Lifecycle Marketing
- Data Analysis
- Experimentation (A/B testing)
- Cross-functional Leadership
- Stakeholder Management
- Storytelling
- AI Tools Usage
- Consumer Fintech
Location
- Miami, Florida
Work Type
- Hybrid
- On-Site
Experience Level
- Senior
Benefits
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- 401K
- Saving Plans - Health Saving Account and Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package
About the Company
- Nu serves over 140 million customers with a mission to fight complexity and empower people.
- The company is leading an industry transformation through innovative products and human-centered services.
- Proprietary technology and data at scale power Nu’s digital platform, promoting financial access, advancement, and transparency.
- Nu’s business model thrives on customer love and lower costs, driving growth and profitability.
Equal Opportunity
- Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.
- To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback.