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About the Role

This role is strategically critical to scaling customer acquisition and driving account growth for Samsung's newly launched co-branded U.S. credit card. You will own the acquisition strategy, upper- and mid-funnel optimization, and CAC performance across Samsung’s ecosystem and external channels.

Responsibilities

Develop an integrated communication strategy and marketing KPIs for the new product.
Provide consistent goals and marketing direction to relevant marketing departments.
Own the acquisition strategy and performance targets up to application submission.
Optimize budget allocation and CAC performance across owned and paid channels.
Maximize qualified application submissions by diagnosing funnel bottlenecks and executing testing roadmaps.
Lead native, "wallet-first" growth journeys inside Samsung Wallet.
Design and run integrated campaigns across Samsung's owned footprint.
Influence internal channel owners to secure premium real estate and align audience strategies.
Build and scale external acquisition channels.
Direct agency partners across paid media, affiliates, retail, and fintech partnerships.
Manage a complex acquisition budget, reallocating investments based on performance.
Maximize the utility of Joint Marketing Funds (JMF) with Barclays and Visa.
Build trusted relationships with Barclays and Visa.
Serve as the primary marketing contact to ensure all creative, campaigns, and promotional offers navigate partner brand guidelines and legal/compliance reviews.
Lead cross-functional go-to-market strategies for new card features and major enhancements.
Align Product, Finance, Analytics, and Legal teams across Samsung’s US and Korea offices.

Requirements

10+ years of growth, performance, or partner marketing experience.
Proven track record of managing substantial acquisition budgets and driving CAC efficiency.
Proven ability to drive large-scale commercial results as an individual contributor by managing agency benches and leading through cross-functional influence.
Hands-on experience diagnosing funnel drop-offs, analyzing customer acquisition data, and designing multi-channel experimentation roadmaps.
Outsized stakeholder management skills.
Ability to build trust with financial partners, align matrixed internal departments, and present performance metrics directly to executive leadership.
Exceptional skills in drafting agency briefs, directing creative/media strategies, and holding external vendors accountable for performance.
Direct Credit Card or Regulated Fintech Experience is preferred.
Deep understanding of credit card marketing, co-brand card programs, or regulated consumer fintech/banking is preferred.
Experience with digital wallet adoption or mobile-first financial product marketing is preferred.
Familiarity with marketing analytics, CRM platforms, and attribution tracking is preferred.

Skills

Integrated communication strategy
Marketing KPIs
Acquisition strategy
Funnel optimization
CAC performance
Cross-functional leadership
Matrix influence
Budget management
Agency management
Partner management
Stakeholder management
Executive communication
Marketing analytics
CRM platforms
Attribution tracking

Location

Work Type

Full-time

Experience Level

10+ years

Salary/Compensations

$166,000 - $205,000

Benefits

Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 12 months)
Paid Time Off
Student Loan Program (after 12 months)
Wellness Incentives
MBO bonus compensation

About the Company

Samsung Electronics America launched its first co-branded U.S. credit card with Barclays (issuer) and Visa (network) in July 2026.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce.
We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.
Together, we are building a better tomorrow for our customers, partners, and communities.

Equal Opportunity

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.