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About the Role
As Digital Marketing Specialist, you will own the day-to-day execution of lower funnel paid media across Meta, Google, and TikTok. You will collaborate with Growth, Creative, and Analytics teams to launch, manage, and optimize campaigns driving new customer acquisition at an efficient CAC. This is a hands-on role requiring direct platform work, managing a high volume of creative and campaigns weekly, ensuring accuracy, organization, and timely launches while optimizing for new customer growth. You will be critical in scaling paid media performance.
Responsibilities
- Own the end-to-end ad launch process across Meta, Google, and TikTok, including QAing creative, configuring targeting, setting budgets, and publishing campaigns on schedule.
- Traffic creative assets weekly, ensuring all specs, naming conventions, and brand guidelines are met before launch.
- Manage bids, budgets, and daily optimizations to drive new customer acquisition at target CAC.
- Build, launch, and optimize Meta campaigns, including Advantage+ Shopping Campaigns (ASC+).
- Manage ad takedowns and creative rotations based on performance thresholds, flight dates, or creative refresh schedules.
- Monitor KPIs including CAC, new customer volume, CTR, and conversion rate, proactively flagging anomalies and opportunities.
- Maintain organized campaign structures and asset libraries across platforms.
- Own and optimize product data feeds for shopping campaigns across Google, Meta, and TikTok.
- Partner with the Analytics team to ensure accurate tracking, UTM hygiene, and attribution alignment.
- Analyze creative performance to identify top and bottom performers, understanding the 'why' behind results across format, hook, CTA, and messaging.
- Translate performance insights into structured creative briefs for the creative team and agency partners.
Requirements
- 2 to 4 years of hands-on paid media experience with direct platform execution in Meta Ads Manager and Google Ads.
- Experience with Meta ASC+ campaigns and a detailed understanding of how Meta and Google work.
- Experience trafficking creative and managing campaigns end-to-end.
- A track record of optimizing toward CAC and new customer acquisition.
- Strong analytical skills, with comfort in Excel or Sheets and the ability to pull platform data independently.
- Working knowledge of product data feeds and feed management tools (e.g., Feedonomics, DataFeedWatch, GoDataFeed).
- Highly organized and detail-oriented, able to manage multiple campaigns and a steady flow of creative without errors.
- Excellent communication skills and the ability to work well with creative, analytics, and channel partners.
- Adaptability and comfort working in a fast-paced environment with shifting priorities.
Skills
- Meta Ads Manager
- Google Ads
- Meta ASC+ campaigns
- Excel
- Sheets
- Product data feeds
- Feed management tools
- TikTok Ads experience
- Creative brief writing
Location
- Toronto
Work Type
- Hybrid
- Full-time
Experience Level
- 2-4 years
Salary/Compensations
- $65,000–$75,000 CAD annually
Benefits
- Comprehensive healthcare coverage
- RRSP plans with company match
- Discounted food, apparel and insurance for pets
- PTO
- Company-wide wellness days
- Personal days
- Volunteer days
- Performance-based bonuses
- Other incentives
About the Company
- At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl.
- Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America.
- We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.
Equal Opportunity
- Open Farm values diversity in its workforce and encourages applications from all qualified individuals.
- Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com.
- As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.