Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Director, Brand Management role.
Rezi rewrites your resume against Open Farm's job description. Free.
Tailor your resume to this Director, Brand Management role.
Rezi rewrites your resume against Open Farm's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, Brand Management posting at Open Farm — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, Brand Management posting at Open Farm — free, in seconds.
About the Role
Open Farm is seeking a Director of Brand Management to own category management end-to-end, including strategy, P&L management, portfolio shaping, and go-to-market plans across various channels. This is a builder and execution role requiring someone to create frameworks from scratch and ensure excellent execution.
Responsibilities
- Own the category strategy, including growth areas, market positioning, and share growth plans across channels.
- Drive pet-parent and shopper insights, including segmentation, need states, competitor analysis, and channel-specific shopper behavior.
- Translate insights into category strategy, claims, positioning, and product briefs for all channel teams.
- Partner with Sales and channel teams on category plans and joint business plans.
- Manage the category P&L, including net revenue, gross margin, ROI, and marketing investment, with forecasting and course correction.
- Build and manage the base business plan, initiatives, renovations, and performance reviews.
- Develop the portfolio strategy and Price Pack Architecture from scratch across channels.
- Set clear decision-making guardrails for product launches, pricing, discontinuations, and essential requirements.
- Lead SKU rationalization and portfolio optimization using margin, velocity, complexity, and incrementality data.
- Set the renovation roadmap and manage the lifecycle of core product platforms.
- Lead go-to-market strategy for tentpole moments and innovation from concept to post-launch learning.
- Ensure brand spirit integration and impactful activations across all touchpoints.
- Collaborate with the Innovation team for smooth transitions and align cross-functional teams.
- Define and report on success metrics for launches.
- Act as the connecting point across Marketing, Creative, Retail Marketing, Social, Creators, and PR.
- Write clear briefs and align priorities and ways of working across functions.
- Build simple, repeatable planning and decision rhythms to enhance cross-channel speed and alignment.
- Lead and develop Brand Managers and build the Brand Management function as the business scales.
- Partner with the VP of Marketing on structure, hiring, and capability building.
Requirements
- 10+ years in CPG brand management, category management, or general management.
- At least 3 years of people leadership experience.
- Experience in pet, food, or other premium consumer categories is preferred.
- Proven management of a P&L (brand, category, or business unit) with direct accountability for revenue and margin.
- Track record of building category strategies, PPA, portfolio strategies, and SKU optimization from scratch.
- Experience leading go-to-market for multiple launches and tentpoles across retail and DTC/e-commerce channels.
- Strong marketing fundamentals across all 4Ps.
- Highly analytical and curious, comfortable building own models.
- Ability to build commercial models.
- Strong influence without authority; ability to lead cross-functional teams through alignment.
- Strong collaborator with persuasion and influence skills.
- Clear communicator capable of presenting to executives and simplifying complexity.
- Strong AI capabilities, including building agents and automating analysis and workflows.
Skills
- Brand Management
- Category Management
- P&L Management
- Portfolio Strategy
- Price Pack Architecture (PPA)
- SKU Optimization
- Go-to-Market Strategy
- Consumer Insights
- Shopper Insights
- Commercial Modeling
- Data Analysis
- Cross-functional Leadership
- Communication
- Influence
- Collaboration
- AI Capabilities
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 10+ years
- 3+ years leadership
Salary/Compensations
- $130,000–$160,000 CAD annually
Benefits
- Comprehensive healthcare coverage
- RRSP plans with company match
- Discounted food, apparel, and insurance for pets
- Wellness days
- Personal days
- Volunteer days
- Performance-based bonuses and other incentives
About the Company
- Open Farm is transforming the pet food industry with a focus on premium, healthy, and ethically sourced food and treats from farm-to-bowl.
- We are one of the fastest-growing CPG companies in North America, headquartered in Toronto with team members across the US.
- Our mission is to provide consciously sourced, top-quality ingredients from farmers and fisheries committed to animal welfare and environmental sustainability.
Equal Opportunity
- Open Farm values diversity in its workforce and encourages applications from all qualified individuals.
- Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com.
- As required by legislation, Open Farm will consult with applicants requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.