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About the Role
Suralink is seeking a HubSpot-focused Marketing Operations Specialist to manage the systems, data, and reporting for demand generation and pipeline. This role involves building and maintaining HubSpot workflows, lists, and campaigns, ensuring data accuracy, and generating essential marketing reports. It's an excellent opportunity for someone with HubSpot expertise to grow their marketing operations skills and take on more strategic responsibilities within a fast-growing SaaS company.
Responsibilities
- Build and maintain HubSpot workflows, lists, forms, properties, and campaign assets according to established standards.
- Support end-to-end campaign and webinar operations, including list creation, registration, follow-up, and post-event data cleanup.
- Assist with lead management and lifecycle stage processes, troubleshooting routing and lifecycle issues.
- Apply and quality-assure attribution and UTM standards for accurate source data reporting.
- Support CRM administration, including property requests, pipeline hygiene, and user issues.
- Monitor integrations between HubSpot and the marketing technology stack, identifying and resolving data sync issues.
- Conduct regular data quality audits for duplicates, enrichment gaps, standardization, and imports.
- Build and maintain HubSpot reports and dashboards for funnel, campaign, and pipeline performance.
- Document processes and system configurations, and assist in training Marketing users on new features and process changes.
Requirements
- 2+ years in marketing operations with hands-on HubSpot experience.
- Proven ability to build HubSpot workflows, lists, properties, and reports.
- Strong attention to detail and a habit of self-checking work.
- Proficiency in spreadsheets with basic data manipulation skills (pivot tables, lookups, data cleaning, and importing).
- Clear written and verbal communication skills, including process documentation and explaining technical work to non-technical audiences.
Skills
- HubSpot
- Marketing Operations
- Data Management
- Reporting
- Spreadsheet Software
- Data Analysis
- Process Documentation
- CRM Administration
- UTM Tracking
- Attribution
- BI Tools
- SQL
- AI Tools
Location
- Remote
Work Type
- Remote-first
- Full-time
Experience Level
- 2+ years
Education Level
- HubSpot Academy certifications (e.g., Marketing Hub Software, Reporting) preferred
- Experience in a B2B SaaS environment preferred
- Exposure to HubSpot custom objects, integrations, or data enrichment tools preferred
- Exposure to attribution, funnel reporting, or UTM tracking preferred
- Interest in BI tools, SQL, or AI tools preferred
Benefits
- Remote-friendly policy
- Medical/vision/dental insurance
- Flexible PTO policy
- Ten paid holidays
- Parental leave
- Professional development allowance
- Community involvement
About the Company
- Suralink is the agentic automation platform for accounting professionals and their clients, leading the global charge in AI-driven accounting technology.
- Serves over 50% of the top 100 enterprise accounting firms in the United States with over 800,000 users globally.
- Award-winning SaaS platform built for CPA firms, offering a simple, secure way to manage audit, tax, and advisory engagements.
- Recognized for growth, innovation, and culture.
- Fosters a highly collaborative, remote-first environment.