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About the Role

We are seeking an experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies. This role will own end-to-end paid social and digital campaign performance, optimising for ROAS, ROI, and overall marketing impact, using AI as the primary toolkit to move faster, test smarter, and deliver outsized results. The ideal candidate is an experienced growth marketer who already uses AI fluently in their day-to-day work and sees AI as the multiplier that unlocks step-change performance gains.

Responsibilities

Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisitions, retention, and brand awareness at scale.
Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster.
Explore and experiment with new growth tactics and channels with an eye on CAC, LTV, and scalability — leveraging AI to rapidly prototype, stress-test, and validate new approaches.
Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and anomaly detection.
Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities.
Collaborate cross-functionally with product marketing, martech, research, and creative teams to align strategies with business goals.
Partner with analytics and data science teams to develop measurement frameworks and attribution models.
Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use.
Demonstrate measurable impact from AI-augmented ways of working and share learnings to scale adoption across the team.
Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness.

Requirements

8+ years of experience in performance marketing, growth marketing, or digital marketing roles with measurable scale outcomes.
Proven track record of driving scalable user acquisition and revenue growth through paid media and digital channels.
Strong analytical skills with experience using data to inform decisions and optimize campaigns.
Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes.
Experience managing cross-functional projects and collaborating with diverse teams.
Excellent communication skills, able to distill complex concepts into clear, compelling messages.
Experience with marketing tools and platforms such as Meta Ads Manager, Google Ads, and marketing automation tools.
Experience in campaign strategy & brief writing: Can write a brief sharp enough for an AI agent to build the whole campaign from while ensuring it will result in the desired business objective.
Provides marketing data & audience fluency: Knows signals, SQL, and holdouts well enough to catch and correct a wrong audience.
Experience in journey & marketing automation: Has built multi-channel journeys before, so can validate and fix AI-generated ones.
Strong judgment in Messaging, creative and brand. Owns copy and creative quality, including brand/legal review and localization requests.
Judgement in QA & escalation: Rigorous pre-launch QA, owns the launch call, and knows when to escalate to a specialist.
Ability to prioritize competing workstreams based on impact and business needs, and to adjust plans as market conditions, data, or priorities shift.
Leadership experience managing complex marketing projects with multiple concurrent campaigns or initiatives.
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
Experience in B2B or B2C marketing within technology, retail, or digital advertising industries.
Proven time management and prioritization ability within a high-velocity, dynamic environment.
Track record of scaling AI adoption and sharing best practices across a team or an organisation.
Experience with A/B testing, experimentation, and marketing analytics platforms.
Comfort operating beyond traditional role boundaries — prototyping, building analysis frameworks, drafting strategy — particularly in ambiguous or fast-moving situations.
Experience managing stakeholder relationships and presenting marketing strategy and results to cross-functional leadership to align on priorities and drive decisions.
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
Knowledge of regional EMEA markets and digital advertising landscapes.

Skills

Paid social
Digital campaign performance
ROAS optimization
ROI optimization
AI toolkit
User acquisition
Engagement
Revenue scaling
Data-driven marketing
Paid social campaign execution
Search campaign execution
Digital channel campaign execution
Retention marketing
Brand awareness
Campaign performance analysis
Marketing spend optimization
Growth tactics experimentation
New channel experimentation
CAC analysis
LTV analysis
Scalability analysis
AI prototyping
AI stress-testing
AI validation
Daily campaign monitoring
Performance metrics analysis
Real-time optimization
Anomaly detection
Budget management
Marketing performance forecasting
Growth target achievement
Channel allocation
Spend adjustment
Cross-functional collaboration
Product marketing collaboration
Martech collaboration
Research team collaboration
Creative team collaboration
Analytics team partnership
Data science team partnership
Measurement framework development
Attribution model development
Responsible AI use
Policy-compliant AI use
AI-augmented work impact demonstration
Learning sharing
Industry trend monitoring
Emerging AI capability monitoring
Meta Ads Manager
Google Ads
Marketing automation tools
Campaign strategy
Brief writing
AI agent campaign building
Marketing data fluency
Audience fluency
SQL
Holdouts analysis
Journey building
Multi-channel journey building
Messaging judgment
Creative judgment
Brand judgment
Copywriting
Creative quality ownership
Brand review
Legal review
Localization request management
QA
Escalation management
Pre-launch QA
Launch call ownership
Prioritization
Workstream management
Market condition adjustment
Data adjustment
Priority adjustment
Complex marketing project management
Concurrent campaign management
Initiative management
Ethical AI practices implementation
Risk assessment
Bias mitigation
Quality review
Accuracy review
AI skill development
Prompt engineering
Context engineering
Agent orchestration
Emerging AI technology monitoring
B2B marketing
B2C marketing
Technology industry marketing
Retail industry marketing
Digital advertising industry marketing
Time management
High-velocity environment operation
Dynamic environment operation
AI adoption scaling
Best practice sharing
A/B testing
Experimentation
Marketing analytics platforms
Ambiguous situation operation
Fast-moving situation operation
Stakeholder relationship management
Cross-functional leadership presentation
Workflow optimization
Workflow redesign
EMEA market knowledge
EMEA digital advertising landscape knowledge

Location

EMEA

Work Type

Full-time

Experience Level

8+ years of experience in performance marketing, growth marketing, or digital marketing roles with measurable scale outcomes
Leadership experience managing complex marketing projects with multiple concurrent campaigns or initiatives