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About the Role
We are seeking an experienced, talented, and passionate Senior Global Influencer Manager to join our Global Talent team. This role will focus on supercharging our color, fragrance, and holiday strategy, driving KPIs, and managing global influencer campaigns and relationships.
Responsibilities
- Develop a global strategy to identify new influencers and grow existing advocacy, utilizing a mix of influencer communities to drive awareness, brand love, and conversion, ultimately delivering on KPIs and increasing VIT.
- Manage end-to-end influencer campaigns across color, fragrance, and holiday, including strategy framing, timeline development, talent curation, devising regional playbooks, and generating global wrap reports.
- Provide post-campaign reporting and monthly global analysis to inform future campaigns, ensuring regions submit accurate local data for global reporting.
- Build a global influencer squad for ongoing content creation and brand ambassadorship, including identifying profiles, negotiating rates and deliverables, managing contracts, maintaining relationships, and providing reporting.
- Maintain a holistic overview of influencer activities, guiding local teams to drive VIT results, connecting markets for mutual benefit from influencer activations, and developing relationships in new regions.
- Represent the brand and manage relationships with influencer partners, talent managers, media, and social network contacts.
- Manage the global influencer budget for color, fragrance, and holiday to drive tactical global activations and recommend budget splits per campaign to markets.
- Capture and track organic influencer content to build an asset bank for the Social Media team.
- Support the Affiliate Team with recruitment for the social commerce program, Magic Beauty Stars, in collaboration with regional teams.
- Collaborate with cross-functional global teams (marketing, social) to integrate influencers into key global campaigns, supporting selection and contract negotiation with a focus on VIT and KPIs.
- Utilize social listening tools (Traackr, Dash Hudson, etc.) to provide organized reporting and impactful recaps and presentations.
- Act as a strategic thought partner and leader within the Global Marketing Team, providing influencer marketing support to all markets.
Requirements
- Extensive experience in Influencer Marketing within beauty (makeup and fragrance experience ideal), fashion, or entertainment.
- Strong networking and relationship-building skills.
- Innovative thinker and creatively driven.
- Self-motivated, action-oriented, and ambitious with a positive 'can-do' attitude.
- Keen interest in beauty/fashion and an avid follower of relevant news and social trends.
- Results-driven with excellent verbal and written communication skills.
Skills
- Influencer Marketing
- Beauty Marketing
- Fragrance Marketing
- Fashion Marketing
- Entertainment Marketing
- Relationship Building
- Strategic Planning
- Campaign Management
- Talent Curation
- Budget Management
- Social Listening
- Content Creation
- Cross-functional Collaboration
- Negotiation
- Reporting
- Data Analysis
Location
- Global
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- Flexibility in work arrangements
- 25 days holiday plus bank holidays
- Additional day off for birthday
- Inclusive parental leave policy
- Pension and life assurance
- Medicash
- Employee Assistance Programs
- Regular social events
- Dog-friendly office days and spaces
- Generous product discount and gifting
About the Company
- Founded in 2013 by Charlotte Tilbury CBE, Charlotte Tilbury Beauty aims to empower everyone to feel their most confident.
- The company has transformed the global beauty industry with easy-to-use, easy-to-choose, easy-to-gift beauty icons.
- It is one of the most talked-about beauty brands globally, operating in over 50 markets with over 3,000 employees.
- The company is described as bold, disruptive, and powered by creativity, innovation, and industry-leading technology.
- Charlotte Tilbury Beauty is experiencing record-breaking growth across countries, channels, and categories.
Equal Opportunity
- Charlotte Tilbury Beauty welcomes people from diverse backgrounds, cultures, identities, and perspectives into its global team.
- The company believes a diverse workforce better serves its communities, customers, colleagues, and candidates.