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About the Role
You will own customer acquisition, sitting at the intersection of product, growth, and marketing. Your primary responsibility is to drive the growth of the company by optimizing the entire conversion funnel, from initial contact to becoming a paying customer. This includes identifying and scaling acquisition channels, building AI-native growth systems, and running product growth experiments. You will report to the Head Of Product and CEO and collaborate with various department heads.
Responsibilities
- Own the acquisition number, carrying quarterly targets for new customers, qualified pipeline, and new ARR.
- Own CAC, payback period, and channel-level unit economics.
- Set and adjust the acquisition budget weekly based on performance.
- Find and scale acquisition channels including paid, outbound, partnerships, events, creator/founder-led content, and product-led acquisition.
- Identify and scale top-performing channels until they reach their limits.
- Eliminate channels that do not demonstrate clear payback or value.
- Build acquisition strategies for both self-serve entry plans and custom enterprise contracts.
- Build AI-native tooling, including scripts, agents, and internal tools, to automate repeatable tasks.
- Set the standard for growth team operations by automating workflows before hiring.
- Utilize the company's product and data to drive growth.
- Own the growth experiment backlog jointly with Product, defining hypotheses, success metrics, cost caps, and kill criteria.
- Ship weekly experiments across various product touchpoints like landing pages, signup, onboarding, pricing, and packaging.
- Own the conversion funnel from first visit to paying customer, focusing on signup, activation, and trial-to-paid conversion.
- Transform the product into an acquisition channel through features like free audits and shareable reports.
- Integrate learnings from acquisition channels into the product roadmap.
- Maintain a public experiment log, including failures, to foster a conversion-focused culture.
- Hire and build a small growth team or repurpose existing talent.
- Report acquisition performance to the Head of Product and CEO weekly.
Requirements
- Proven experience owning customer acquisition at a B2B SaaS company through a period of significant ARR growth (e.g., from under $5-10m to $30-50m+).
- Demonstrated ability to name scaled channels, associated spend, CAC, payback, and challenges encountered.
- Experience building an acquisition engine from a low base, not just optimizing an existing one.
- Experience selling to marketing teams, agencies, or enterprise brands and understanding their buyer journey.
- Managed a seven-figure annual acquisition budget and been accountable for its return.
- Experience running product growth experiments, including hypotheses, results, and shipped features.
- Experience working within a product team, writing specs for engineers, and contributing to roadmaps.
- Fluency in product analytics, understanding statistical significance.
- Demonstrated improvement in signup, activation, or trial-to-paid conversion rates.
- Experience building and shipping AI agents or automations that replaced manual work or headcount in a growth function.
- Daily use of tools like Claude, Claude Code, Clay, n8n, and Cursor.
- Comfortable using SQL to pull data independently.
- A mindset that questions manual processes and seeks automation.
- Hands-on approach, willing to build campaigns, write copy, and set up tooling.
- Ability to make decisions with incomplete data and correct them quickly.
- Direct communication regarding performance, including personal bets.
Skills
- Customer Acquisition
- Product Growth
- Marketing Strategy
- Growth Experimentation
- AI Agents
- Automation
- SQL
- Data Analysis
- Budget Management
- Channel Scaling
- Conversion Rate Optimization (CRO)
- B2B SaaS
- Product Analytics
- Team Building
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
- Leadership
Salary/Compensations
- £150,000
Benefits
- Meaningful early-stage equity pre Series A
- 25 days' holiday plus bank holidays
- Enhanced salary sacrifice pension
- Workplace nursery scheme
- Monthly fitness and wellbeing reimbursement
- Flexibility in hours
About the Company
- Searchable is a B2B software company focused on AI search visibility.