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About the Role
Foley is seeking a senior product marketing leader to define and execute strategies for product positioning, pricing, packaging, launch, and sales. This role involves building the product marketing function and collaborating across departments to translate market insights into actionable strategies and measurable outcomes, with a focus on bringing AI capabilities to market responsibly.
Responsibilities
- Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable.
- Own pricing and packaging strategy: define the architecture for tiers, add-ons, and AI capabilities; build recommendations with Product and Finance; and lead the rollout after senior leadership makes the final decision.
- Run product launches with Product Management, from launch tiering and readiness through customer communications and post-launch adoption. Build a repeatable process that gives Sales and Customer Success time to prepare.
- Build product training and certification for BDRs, AEs, and CSMs with Sales Operations and Enablement, including demos, talk tracks, objection handling, and competitive materials. Measure the effect on readiness and ramp time.
- Turn customer and competitive insight into action through win/loss analysis, voice-of-customer work, and market research that informs Product, Sales, and Marketing decisions.
- Build the function: set priorities and metrics, communicate evidence-backed recommendations to leadership, and use AI workflows to improve how product marketing works.
Requirements
- 7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes.
- Hands-on pricing and packaging experience, from analysis and recommendations through rollout and measured business results.
- A record of building product training that changes field behavior, along with the ability to show results such as faster ramp, stronger adoption, or improved win rates.
- Experience positioning or commercializing AI or agentic capabilities and building practical AI workflows within product marketing, with sound judgment about claims and accuracy.
- Strong executive communication and cross-functional influence, including the ability to make decisions with partners you do not manage and explain results using a defensible baseline and timeframe.
- A builder’s mindset suited to establishing processes and priorities in a developing function.
- Experience in vertical SaaS, regulated markets, multiple customer segments, or a PE-backed business is helpful, but not required.
Skills
- Product Marketing
- Positioning
- Messaging
- Pricing Strategy
- Packaging Strategy
- Product Launch Management
- Product Training
- Customer Insight Analysis
- Competitive Analysis
- Market Research
- AI Capabilities Commercialization
- Executive Communication
- Cross-functional Influence
- Process Development
Location
- Remote (US-based)
Work Type
- Remote
- Hybrid
Experience Level
- Senior
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) with company match
- Paid time off and holidays
- Wellness programs
- Employee assistance program
About the Company
- At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk.
- We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.
- Our core values — Teammateship, Grit, and Innovation — guide everything we do.
- We approach every challenge with optimism, humor, and a shared commitment to success.
Equal Opportunity
- Foley is an Equal Opportunity Employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.