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About the Role

Arc makes precision engineered aluminium and titanium cases for devices. This role focuses on performance media as the largest investment for new customer growth and trading the website that converts it. You will set strategy, trade the site, direct partners, and build measurement for confident investment.

Responsibilities

Set the strategy for performance media and website conversion.
Trade the website week to week.
Direct agency and development partners.
Build measurement for confident investment.
Manage the cost and volume of new customer acquisition.
Oversee performance media investment planning, allocation, and phasing.
Manage the website as a commercial asset, focusing on conversion, range presentation, and performance during key moments.
Ensure the quality of acquisition measurement, including definitions, reporting, and business confidence.
Manage the contribution of agency and development partners, including output, value, and relationship development.
Own website trading, including commercial performance, merchandising, homepage, landing page, collection merchandising, and range sequencing.
Optimize product page effectiveness, including product explanation and initial brand impression.
Improve onsite search, navigation, and product discovery.
Enhance basket and checkout performance to reduce friction.
Ensure visibility of delivery, shipping, and service proposition at decision points.
Manage launch readiness and execution on site for major product moments.
Oversee promotional execution on site and coordinate with operations on availability and stock messaging.
Manage the weekly trading rhythm, including performance review, sales reaction, and feedback into media.
Drive conversion, testing, and development.
Develop the optimization roadmap with the CRO partner and ensure test completion.
Define test hypotheses and prioritization based on commercial opportunity.
Prioritize the development backlog with the web partner, acting as the commercial voice.
Oversee site performance reporting, including conversion by market/device, funnel drop-off, and page-level performance.
Develop media strategy and investment plans across paid social, paid search, and emerging channels.
Manage allocation between markets and justify investment shifts.
Plan phasing across the year to capitalize on demand and efficient buying.
Balance demand generation and capture, including growing search in line with branded demand.
Direct agency activities, including setting briefs, targets, and reporting rhythms.
Conduct weekly performance conversations and quarterly business reviews with agencies.
Shape account structure, campaign architecture, and audience strategy with agencies.
Assess value delivered by partners and guide partnership development.
Oversee account structure and creative deployment, including campaign build and auction optimization.
Manage creative deployment, rotation, and refresh.
Oversee the concept pipeline for creative production.
Brief brand and influencer teams on performance needs.
Ensure tracking discipline for clean and comparable data.
Manage the acquisition reporting pack, including measurement frequency and audience.
Establish consistent metric definitions for reliable trend analysis.
Build and rigorously interpret an incrementality testing program.
Reconcile platform-reported performance with actual business orders.
Maintain agreed acquisition cost ceilings by market.
Evaluate and recommend new channels.
Own the customer journey up to and including the first purchase and the website that carries it.
Collaborate with the Retention Manager on onsite merchandising, cross-sell modules, email/SMS capture, audience application, paid activity for existing customers, pages for returning customers, and promotional offers.
Define strategy and plan for buying partners.
Manage investment allocation by market and season for bid, budget, and audience management partners.
Decide which recommendations from platform reporting partners are acted upon.
Set creative briefs and secure supply for performance creative variants.
Define hypotheses, prioritization, and interpretation for optimization test partners.
Decide what gets built on the website, in what order, and why, for site build and maintenance partners.

Requirements

Owned a paid social and paid search budget at meaningful scale in a direct to consumer or ecommerce business, and been answerable for its performance.
Traded an ecommerce site commercially, including merchandising, conversion, and launch execution.
Genuinely numerate, capable of building and defending acquisition cost and contribution models.
Able to identify discrepancies between platform reporting and commercial reality.
Understands incrementality well enough to design and interpret a test.
Directed a performance agency, setting targets, shaping structure, and holding partners accountable constructively.
Self-starter comfortable building process in a small, fast-moving team.

Skills

Performance media
Website trading
Conversion optimization
Merchandising
Launch execution
Numerate
Acquisition cost modeling
Contribution modeling
Incrementality testing
Agency direction
Process building

Location

Remote first
UK or European time zones

Work Type

Remote

Experience Level

Manager

Salary/Compensations

£40,000 to £55,000 base salary

Benefits

Quarterly in person meet up

About the Company

Arc makes precision engineered aluminium and titanium cases for the devices people use most, sold as an object rather than an accessory.
The business has grown quickly on one hero product.
Trades worldwide with the US and UK as its core markets.
Reaches most of its customers through paid media.