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About the Role
Clarion Events is seeking a commercially driven and experienced Sales Manager to lead the sales function for its market-leading Baby Show portfolio, the UK’s leading consumer exhibitions in the pregnancy, baby and early-years sector. This is a hands-on management role requiring a strong sales leader who can motivate and develop their team while leading by example in prospecting, negotiating and closing business.
Responsibilities
- Develop and deliver the sales strategy across all three events, taking ownership of revenue targets, budgets and commercial performance.
- Lead, motivate and develop the sales team, setting individual targets, monitoring performance and providing regular coaching and support.
- Drive new business acquisition, existing account growth and exhibitor retention to maximise revenue across the portfolio.
- Identify and develop new revenue opportunities, including sponsorship, partnerships, premium positioning and additional commercial products.
- Manage key accounts and build strong relationships with exhibitors, sponsors and strategic partners.
- Oversee sales pipelines, revenue forecasting and performance reporting, using Salesforce to monitor progress, identify risks and implement corrective actions.
- Analyse sales results, market trends and competitor activity to identify opportunities for growth and inform commercial planning.
- Oversee the development and management of commercially effective floor plans in collaboration with the Sales and Operations teams, maximising space utilisation and revenue yield.
- Ensure the exhibitor mix reflects the quality, positioning and target audience of The Baby Show.
- Work closely with Marketing to align sales activity with marketing campaigns, audience development and exhibitor promotional opportunities.
- Liaise with Finance to monitor invoicing, outstanding payments and debt collection.
- Ensure contracts, CRM records, sales administration and reporting are accurate and completed within agreed deadlines.
- Resolve exhibitor issues and commercial conflicts professionally, both in the office and on-site.
- Represent Clarion Events at client meetings, industry functions and relevant UK and international exhibitions, including occasional weekends.
- Contribute to post-event reviews and future business planning to support continuous improvement and portfolio growth.
Requirements
- Proven experience in a sales management or team leadership role, ideally within exhibitions, events or a related commercial environment.
- A strong track record of achieving revenue targets, winning new business and growing existing accounts.
- Experience of running an onsite rebook campaign and team is highly desirable.
- Demonstrable experience managing, motivating and developing a sales team.
- Experience in sales strategy, pipeline management, revenue forecasting and performance reporting.
- Strong commercial acumen, with the ability to identify new revenue streams and maximise existing opportunities.
- Experience in consultative selling, negotiation and building long-term client relationships.
- Experience using Salesforce.
- Strong analytical, organisational and problem-solving abilities, with excellent attention to detail.
- A proactive, resilient and results-driven approach, with the ability to manage competing priorities and work effectively under pressure.
- A collaborative leadership style, with the ability to motivate others, take ownership and lead by example.
- Ability to work calmly under pressure with a consistently high level of output.
Skills
- Sales Management
- Team Leadership
- Sales Strategy
- Pipeline Management
- Revenue Forecasting
- Performance Reporting
- Commercial Acumen
- Consultative Selling
- Negotiation
- Client Relationship Building
- Salesforce
- Analytical Skills
- Organizational Skills
- Problem-Solving
- Attention to Detail
- Sales Executive Management
Location
- UK
Work Type
- Full-time
- On-site
Experience Level
- Experienced
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Extra day of leave for a celebration of your choosing
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination
About the Company
- Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
- Clarion is private equity backed and owned by Blackstone.
- Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
- Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
- Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Equal Opportunity
- Clarion Events embrace diversity and equal opportunities in all that we do.
- We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
- The more inclusive we are, the better our work will be.
- We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
- Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
- When recruiting new employees or providing opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents.
- Ensure that no person is unlawfully discriminated against.
- Select the best person for the role based on their skills, qualifications and abilities.