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About the Role
As a (Senior) Social Media Manager DACH (m/f/d), you will shape the social media presence of our beauty brands and strategically and creatively develop our channels. Your particular focus will be on TikTok, Instagram, and other video-first platforms. You understand the dynamics of the social media world – from algorithms and platform mechanics to current trends and content formats that truly reach our target audiences. With your flair for relevant content, your creativity, and your data-driven approach, you will further develop our social media strategy and ensure that good ideas turn into successful campaigns and measurable results. You will work closely with our content, influencer marketing, brand, and e-commerce teams and take responsibility for the strategic and operational further development of our social media channels in the DACH market.
Responsibilities
- Develop and manage our social media strategy for the DACH market, ensuring a target-group-oriented and consistent brand presence on all relevant platforms.
- Take responsibility for content planning, publication, and continuous optimization of our social media activities with a special focus on TikTok, Instagram, Reels, and YouTube Shorts.
- Monitor current platform trends and algorithm developments and use these insights to continuously evolve our content strategy.
- Develop innovative content concepts and platform-specific formats, test new approaches, and identify potential to sustainably increase reach, engagement, and community growth.
- Be hands-on in content creation and feel comfortable representing our brand on camera, for example in TikToks, Reels, Stories, or live formats.
- Plan and coordinate social media campaigns and activations in close collaboration with Brand Marketing, Influencer Marketing, Content Creation, and E-Commerce.
- Analyze relevant social media KPIs and performance data, identify optimization potential, and derive concrete measures to improve reach, engagement, and conversion.
- Collaborate with influencers, content creators, and external partners, ensuring that content is appropriate for the brand, target audience, and respective platform.
- Further develop our community engagement strategy and ensure authentic and active communication with our community together with the team.
Requirements
- Completed degree or training in marketing, communications, media, or a comparable field.
- At least 3 years of relevant professional experience in social media management, ideally in the beauty, lifestyle, or FMCG industry.
- In-depth knowledge of TikTok and Instagram, including their algorithms, content mechanics, target audiences, and success factors. Possess sound practical experience, especially on TikTok, and know how to specifically optimize content for the platform.
- Experience in developing and implementing social media strategies and know how to specifically drive brand awareness, community growth, and engagement.
- A strong sense for trends, storytelling, visual design, and platform-specific content, and the ability to translate creative ideas into successful formats.
- Data-driven and analytical, familiar with relevant social media KPIs, and use performance insights to continuously optimize your strategy and content.
- Practical experience in content creation, especially with short-form videos, and feel comfortable both behind and in front of the camera.
- Work independently, structured, and hands-on, enjoy taking responsibility, and maintain an overview even with multiple parallel projects.
- Communicative, proactive, and enjoy working with different teams, creators, and external partners.
- Fluent English language skills and feel comfortable in an international work environment.
Skills
- TikTok
- Reels
- YouTube Shorts
- Short-form video creation
- Content creation
- Social media strategy
- Community engagement
- Data analysis
- Performance marketing
- Influencer marketing
- Brand marketing
- E-commerce
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Education Level
- Degree
- Training
Benefits
- Flexible hybrid model
- Public transport subsidy
- Edenred card
- Urban Sports Club membership
- Employee discounts
- Product samples
- Development opportunities
- International work environment
- Company and team events
- Employee referral bonus
About the Company
- We are a diverse team of beauty enthusiasts from all over the world, committed to an inclusive and supportive work environment where everyone feels valued and respected.
- As a leading international beauty brand, we aim to offer high-quality products that empower people to strengthen their unique sense of style.
- Our innovative and dynamic approach has made us the first choice for beauty salons and stores worldwide.
- We are all about creativity and individual growth. We encourage our team members to be bold and think outside the box.