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About the Role
As Brand Executive, you will contribute to and develop integrated marketing campaigns for up to three brands, supporting the Lead Brand Managers to inform market, comms, sales, and product strategy. You will ensure campaigns and launches are delivered on time and in line with brand goals and guidelines, building relationships with PR, Communications, Creative, and Digital channel owners to deliver the brand plan within budget and towards ambitious global targets. This is a hands-on role offering exposure to brand strategy, launches, and events in the luxury interiors market.
Responsibilities
- Work with the Lead Brand Manager to drive brand strategy and positioning by analysing the market and identifying key business opportunities.
- Raise brand awareness and share of voice within the luxury interiors market, developing new concepts that fit the brand vision and meet customers’ needs.
- Conduct market research, for example using customer questionnaires and focus groups.
- Analyse and report on competitor activity to understand the market sector, sharing ideas and trends with Brand teams to enhance brand strategy.
- Help develop and implement marketing strategy, often as part of a wider sales and marketing programme, taking a 360-marketing approach for each brand and conferring with all specialist areas so campaigns are well rounded and well executed.
- Write clear briefs to share with internal and external stakeholders, and project manage brand activations with comprehensive timelines and calendars to measure activity and realise the brand vision.
- Work closely with in-house or external creative agencies to ensure briefs are met for all assets.
- Collate product for collection launches and arrange the effective distribution of marketing materials.
- Build presentations to share with internal and external parties.
- Source advertising opportunities and work with key stakeholders to manage media plans.
- Organise and attend digital and physical events such as conferences, seminars, receptions and brand activations.
- Communicate with target audiences, and build and develop customer relationships.
- Build relationships with key interior designers and industry tastemakers.
- Track marketing performance and return on investment, and prepare weekly or monthly reports for the wider business.
- Work with wider business functions to evaluate and review campaigns, advertising and SEO, making sure the right mediums are used and campaigns are effective.
- Monitor budgets to ensure marketing spend is in line with ROI and P&L.
- Support growth in brand engagement, reach, website views, average order value (AOV) and overall revenue goals, with a global growth approach.
- Manage workflows for your brands using tools such as Google, Microsoft Office and Asana, and manage all deadlines for launches and campaign activity.
- Organise files and build best-practice processes.
- Develop relationships with key stakeholders, both internal and external, including the Leadership team, Creative, PR & Comms, Design, Supply, Sales, Customer Services and Digital.
- Support all functions of the Marketing department when required.
Requirements
- Experience in a marketing role.
- Experience and knowledge of implementing successful projects and operations.
- Excellent budgetary management skills.
- Able to negotiate with agencies, suppliers and stakeholders.
- A strategic thinker.
- A highly self-motivated, brand-led individual with the ability to focus and drive to meet goals and deadlines and manage a demanding workload.
- Highly structured and organised.
- Excellent attention to detail, with the ability to think creatively.
- Customer-focused.
- A great team player, confident working with colleagues, agencies and partners across the business.
Skills
- Marketing
- Project management
- Budgetary management
- Negotiation
- Strategic thinking
- Self-motivation
- Organisation
- Attention to detail
- Creativity
- Customer focus
- Teamwork
- Google Suite
- Microsoft Office
- Asana
Location
- Chiswick (Voysey House), London
Work Type
- Full-time
Experience Level
- Marketing experience
Education Level
- Marketing or equivalent degree, and/or equivalent experience gained on the job.
About the Company
- Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion.
- Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks.
- Our purpose is to ‘bring the beautiful into people’s homes and lives’ and we are the proud owner of one of Europe’s largest design archives, with over 75,000 historical documents and artworks.
- We also have a growing international licensing programme which supports our strategic global expansion.
Equal Opportunity
- We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.