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About the Role
Lead Hack The Box’s field marketing strategy across Europe, focusing on commercial and enterprise markets. Serve as the strategic marketing partner to the EMEA Sales organization, building integrated regional programs to generate demand, deepen engagement, accelerate opportunities, and contribute to pipeline and revenue.
Responsibilities
- Own the EMEA field marketing strategy from ideation and planning through execution, measurement, and optimization.
- Partner with EMEA Sales leadership to develop quarterly and annual marketing plans aligned with regional pipeline, revenue, and account goals.
- Build integrated regional campaigns using account-based marketing, digital programs, content, webinars, executive engagement, partner initiatives, customer advocacy, and strategic events.
- Translate global campaigns into relevant regional programs based on EMEA market needs, sales priorities, buyer challenges, and competitive trends.
- Develop account-based programs for priority enterprise accounts and strategic opportunities.
- Create marketing plays that help Sales open doors, engage additional buying-group members, progress opportunities, and re-engage stalled or closed-lost accounts.
- Partner with Business Development and Sales to establish clear lead follow-up plans, campaign activation strategies, and shared success metrics.
- Develop audience-specific programs for CISOs, security leaders, technical practitioners, talent-development leaders, and other members of the buying committee.
- Build regional webinar, roundtable, executive-engagement, and thought-leadership programs that position Hack The Box as a leader in cyber workforce readiness.
- Create coordinated pre-event, onsite, and post-event campaigns that extend the value of trade shows and field programs.
- Work with Partner Marketing to develop joint campaigns that generate demand and pipeline with strategic channel and technology partners.
- Collaborate with Customer Marketing to feature customer stories, support expansion opportunities, and build regional advocacy.
- Manage the EMEA field marketing budget and make investment recommendations based on strategic importance and expected business impact.
- Establish clear goals for every program, including target-account engagement, lead quality, pipeline creation, opportunity acceleration, and influenced revenue.
- Communicate campaign plans, performance, insights, and next steps consistently to Sales and Marketing stakeholders.
- Analyze results and sales feedback to improve audience targeting, messaging, channel selection, and future investments.
- Maintain visibility into regional market trends, customer needs, competitor activity, and emerging opportunities.
Requirements
- At least five years of B2B marketing experience, including field marketing, demand generation, account-based marketing (ABM), or integrated campaigns.
- Experience marketing enterprise SaaS or technology solutions; cybersecurity experience is strongly preferred.
- Demonstrated success building regional, multi-channel marketing programs that contribute to pipeline generation, opportunity acceleration, and revenue growth.
- Strong understanding of enterprise sales cycles, account-based marketing, buying groups, and opportunity acceleration, with a track record of working closely with Sales, Business Development, Partner, and Customer Success teams.
- Hands-on experience with marketing automation, CRM, ABM, analytics, and reporting platforms such as HubSpot.
- Experience using AI-powered marketing tools to improve campaign planning, content development, audience targeting, personalization, and performance analysis is highly desirable.
- Ability to develop marketing strategies aligned with business objectives while remaining hands-on in campaign execution.
- Strong project-management skills, with the ability to manage multiple campaigns, stakeholders, budgets, and deadlines.
- Excellent communication, collaboration, and stakeholder-management skills, with a creative, adaptable approach and the ability to thrive in a fast-paced global organization.
Skills
- Field marketing
- Demand generation
- Account-based marketing (ABM)
- Integrated campaigns
- Enterprise SaaS marketing
- Cybersecurity marketing
- Marketing automation
- CRM
- Analytics
- Reporting platforms (e.g., HubSpot)
- AI-powered marketing tools
- Project management
- Communication
- Collaboration
- Stakeholder management
Location
- Europe (EoR - Employee of Record through Deel)
- Athens, Greece
- London, UK
- Folkestone, UK
Work Type
- Hybrid (2 days in office in Athens, Greece)
- Full time
- Fully remote is an option
Experience Level
- At least five years of B2B marketing experience
Salary/Compensations
- 10% relocation bonus on the annual salary
Benefits
- Private Health Care & Life Insurance
- Home Office Allowance
- Ticket Restaurant Allowance
- Paid paternity leave
- Dedicated budget for training and professional development, participation in conferences
- State-of-the-art equipment
- Full access to the Hack The Box lab offerings
- 50% tax reduction on income (if relocating to Athens, Greece)
About the Company
- Hack The Box is the leading cyber readiness platform for the agentic era, battle-testing and upskilling both humans and AI agents to enhance organizational cyber resilience.
- Trusted by the Fortune 500, government agencies, and MSSPs, the platform delivers threat-informed learning paths consisting of real-world scenarios in gamified labs and live-fire simulations that build and validate offensive and defensive cyber capabilities.
- With a loyal community of more than 4 million members and 800+ enterprise customers, Hack The Box empowers teams and intelligent systems alike to strengthen cyber defenses and reduce breach risk effectively.
- Rapidly growing its international footprint and reach, Hack The Box is headquartered in the UK, with additional offices in the US, Australia, and Greece.
- Headquarters in the UK, along with entities in Greece and the US, have been certified as a Great Place to Work for 4 consecutive years (2023 - 2026).
- Greek entity has been recognized among the Best Workplaces in Greece and Europe during this period.
Equal Opportunity
- At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace.
- We believe that diversity enriches our performance, services, and the communities we serve.
- As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications.
- We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
- We are dedicated to providing a fair and respectful work environment that reflects our values.