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About the Role

Publicis Media is the second-largest media agency network globally and part of the French communication group Publicis Groupe. As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries. Additionally, central specialist teams at Publicis Media support the agencies' clients in areas such as Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Responsibilities

Identify opportunities to improve business processes through analytics, automation, AI, and business applications.
Translate complex or unclear business challenges into scalable, reusable solutions.
Design solutions that create value across multiple PMX functions and for various stakeholder groups.
Lead initiatives to improve decision-making, efficiency, and business outcomes.
Anticipate future needs and potential improvements before formal requirements arise.
Lead the practical conception and development of solutions within the Microsoft Fabric ecosystem.
Create scalable semantic models, KPI frameworks, data structures, and reusable solution components.
Determine when a pragmatic interim solution is appropriate versus when an automated or industrialized connection is necessary.
Collaborate with Data Engineering and Technology on sustainable data solutions.
Establish standards for maintainability, reusability, governance, and solution quality.
Analyze business, commercial, media, and operational performance to identify risks, opportunities, and underlying drivers.
Develop frameworks for forecasting, scenario planning, investment decisions, and corporate governance.
Define and harmonize KPI definitions, business logic, and analytical methods across relevant PMX functions.
Drive the adoption of Data Agents, AI-powered workflows, intelligent applications, and new Fabric features.
Select and justify appropriate solution approaches, whether it be a dashboard, semantic model, Fabric App, Data Agent, workflow, or a combined solution.
Act as a Trusted Advisor for Senior Stakeholders within PMX.
Lead cross-functional initiatives involving multiple teams, processes, or business areas.
Shape how PMX teams utilize data, analytics, AI, and technology in their daily work.
Promote the utilization, engagement, and measurable business value of provided solutions.
Support colleagues, review solution approaches, and strengthen team working methods through knowledge transfer.

Requirements

Completed degree in Business Informatics, Business Administration, Data Analytics, Economics, Mathematics, or a comparable field, or equivalent practical qualification.
Professional experience in Business Intelligence, Analytics, Business Solutions, AdTech, Media, or a comparable environment.
Demonstrated experience in implementing dashboards, analysis products, automation solutions, or business applications.
Ability to independently manage a solution or project from the analysis phase through implementation and successful utilization.
Very good Power BI skills and experience with Microsoft Fabric, including Dataflows, Lakehouses, semantic models, or Self-Service Analytics.
Knowledge of data transformation, data modeling, KPI design, and analytical best practices.
Interest in Data Agents, Copilot, Fabric Apps, AI-powered workflows, and new technologies.
Understanding of advertising, media, or marketing; experience with Programmatic, Digital, TV, Audio, OOH, or Retail Media is advantageous.
Knowledge of platforms such as DV360, The Trade Desk, or Amazon DSP is advantageous.
Strong analytical thinking, structured problem-solving, and high attention to detail.
Clear communication and effective stakeholder management.
Ability to explain complex topics comprehensibly to different target audiences.
High degree of personal responsibility and independence, as well as a reliable, structured, meticulous, and conscientious work ethic.
Pragmatic and solution-oriented mindset combined with high quality and implementation standards.
Very high commitment, willingness to learn, and curiosity.
Reliable and committed work style, consistently adhering to commitments.
Very good German and English language skills, both written and spoken.

Skills

Analytics
Automation
AI
Business Applications
Microsoft Fabric
Power BI
Dataflows
Lakehouses
Semantic Models
Self-Service Analytics
Data Transformation
Data Modeling
KPI Design
Data Agents
Copilot
Fabric Apps
AI-powered Workflows
Advertising
Media
Marketing
Programmatic
Digital
TV
Audio
OOH
Retail Media
DV360
The Trade Desk
Amazon DSP

Location

selected locations worldwide

Work Type

Hybrid
Flexible Work
Full-time

Experience Level

Professional experience

Education Level

Degree in Business Informatics, Business Administration, Data Analytics, Economics, Mathematics, or a comparable field
Equivalent practical qualification

Benefits

Continuous professional development via our digital learning platform
Individual career paths with clear development and advancement opportunities
Access to national and international talent and development programs
Regular feedback and transparent performance development
Personal support through our mentoring program
Access to modern AI tools for more efficient, data-driven, and innovative work
Practical training and learning opportunities in Artificial Intelligence and digital innovations
The opportunity to actively shape new technologies and integrate them into daily work
Work flexibly from selected locations worldwide
Work abroad for up to six weeks per year
Hybrid work model
Flexible working hours for more freedom in everyday life
Childcare support through 'Notfallmamas'
Subsidy for the Deutschlandticket
Fair compensation for overtime
30 vacation days plus additional special leave days
Diverse sports and health offerings, including cooperation with Urban Sports Club
Support for mental health through our Mental Health Program
Security and support in challenging life situations through our Working with Cancer Policy
Active commitment to Diversity, Equity & Inclusion
Shared responsibility in our Sustainability Squad
Opportunities to get involved in social projects and create social added value
Welcome Week for a successful start
Personal support through our Buddy program
Structured onboarding for a successful start at Publicis Media

About the Company

Publicis Media is the second-largest media agency network globally and part of the French communication group Publicis Groupe.
As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries.
Additionally, central specialist teams at Publicis Media support the clients' businesses in areas such as Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Equal Opportunity

We value diversity and are excited to learn how your previous experience could enrich our team.