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About the Role
LEGO Digital Play is building a new mobile game and team, offering a unique opportunity to establish a new entity for the LEGO brand. The General Manager will own the product from concept to launch and live operations, with end-to-end accountability for player experience and commercial outcomes. This role requires genuine autonomy over creative and commercial decisions, contributing to the wider studio's portfolio strategy. The focus is on building a team from a standing start and taking a game to market, with a strong commitment to child safety, trust, and quality.
Responsibilities
- Set the vision and long-term strategy for a new mobile title, owning its direction as the business grows.
- Take the product from early concept through launch and into live operations, proving product-market fit before scaling.
- Recruit, build and lead a cross-functional team, shaping its culture and developing future leaders as the organisation grows.
- Own the P&L, including investment, resourcing, and prioritisation decisions.
- Lead creative direction, live operations, player engagement, and monetisation to deliver strong player experiences and sustainable growth.
- Use player insight, data, and commercial judgement to decide when to iterate, invest, scale, or stop.
- Work with external development partners where they extend the team's capabilities.
- Champion child safety and player trust as core design principles throughout.
Requirements
- Proven leadership of a live free-to-play mobile title with credible P&L or full funnel accountability, ideally across both a build phase and a scale phase.
- A track record of hiring and leading cross-functional game teams across product, design, engineering, art, analytics, and live operations, either from a standing start or through significant growth.
- Deep free-to-play craft across retention, engagement, economy design, and live operations, with the analytical fluency to run a business on evidence rather than instinct.
- The maturity to own a recommendation while another leader owns the decision, and the honesty to recommend stopping your own title when the evidence says so.
- Genuine conviction that child safety and brand stewardship are design constraints that produce better games, not compliance burdens.
- Experience building for children and family audiences, or within regulated and safety-governed environments.
- Franchise or multi-title portfolio management within an IP ecosystem.
- Experience running a game business inside a larger group or brand owner, balancing entrepreneurial pace with enterprise governance.
Skills
- Mobile game development
- Product management
- Team leadership
- P&L management
- Creative direction
- Live operations
- Player engagement
- Monetisation
- Data analysis
- Child safety
- Brand stewardship
- Free-to-play game design
- Retention strategies
- Engagement strategies
- Economy design
- Analytical fluency
- Partner management
- Franchise management
- Portfolio management
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Leadership experience
- Experience building a team from a standing start
- Experience taking a game to market
About the Company
- LEGO Digital Play is bringing the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways.
- The mission is to ensure the LEGO brand remains a powerful part of children’s lives.
- The company aims to reach every kid on the planet, their parents, and adult fans, providing meaningful, magical, and playful new experiences.
- It is an early-phase company offering a unique opportunity to build a new entity for a beloved brand.
- The culture is open, collaborative, intellectually rigorous, and creatively vibrant.