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About the Role
The Product Manager, Mako, is responsible for developing and executing marketing strategies to drive sustainable growth of the Mako business in Korea. This role plays a key part in market analysis, annual marketing planning, commercialization of new product launches, portfolio management, pricing strategy, and customer engagement activities. The successful candidate will translate market insights into actionable business strategies and collaborate closely with cross-functional stakeholders to achieve business objectives and accelerate market adoption of Mako SmartRobotics solutions.
Responsibilities
- Lead product marketing activities for the Mako SmartRobotics portfolio in Korea.
- Develop and execute annual marketing plans, commercialization plans for new product launches, and long-range strategic plans.
- Develop product positioning, value propositions, and key messaging strategies.
- Support portfolio planning, product lifecycle management, and pricing strategy development to drive sustainable growth and profitability.
- Partner closely with Sales, Clinical, and regional teams to achieve business objectives and maximize market opportunities.
- Plan and execute marketing projects and initiatives from concept through implementation.
- Organize and support value-added Medical Education (MedEd) programs to strengthen customer engagement and clinical adoption.
- Manage marketing budgets and resource allocation, including CER, NA, samples, and other marketing resources.
- Maintain and manage marketing databases, materials, and related documentation.
- Conduct market analysis and competitive intelligence to identify market trends, customer needs, and growth opportunities.
- Prepare and communicate business insights through reports, presentations, and strategic recommendations.
- Conduct initial compliance reviews of marketing and sales activities and support HCP-related needs assessments in accordance with company policies and KMDIA guidelines.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of professional experience within the healthcare industry.
- Minimum 3 years of experience in product marketing or strategic marketing.
- Strong analytical and strategic thinking capabilities.
- Excellent communication and stakeholder management skills.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
- Business-level English communication skills.
- Proficiency in Microsoft Office applications including PowerPoint, Excel, Word, and Outlook.
- Experience in medical devices, orthopedics, robotics, or other healthcare technology sectors.
- Experience supporting new product launches and commercialization initiatives.
- Strong presentation and influencing skills across diverse stakeholder groups.
Skills
- Product marketing
- Strategic marketing
- Market analysis
- Marketing planning
- Commercialization
- Portfolio management
- Pricing strategy
- Customer engagement
- Stakeholder management
- Project management
- Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
Location
- Korea
Work Type
- Hybrid
Experience Level
- 7+ years of professional experience
- Minimum 3 years of experience in product marketing or strategic marketing
Education Level
- Bachelor's degree in Marketing, Business, or a related field.