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About the Role

We’re looking for a proactive and creative individual to join our UK Campaign Development team, helping to drive player engagement and retention across the customer journey. You’ll play a key role in developing campaigns that deliver results and keep players engaged, from welcome journeys and player onboarding to incentivised opt-ins. You’ll be comfortable working autonomously, bringing new ideas to the table and using customer data and insights to identify opportunities and recommend the next best steps. With a balance of creative thinking and analytical skills, you’ll work closely with the wider CRM and Player Engagement teams to improve campaign performance, drive ROI and deliver meaningful customer experiences, always in line with our Responsible Gambling policies and procedures.

Responsibilities

Plan and support a cross-channel customer communication strategy, using segmentation and profiling to deliver OKR and KPI targets.
Create and brief Early Life activity, working with Marketing to deliver content.
Lead complex, high-priority activity (e.g. welcome journeys, cross-sell, market launches, rebrands), ensuring campaigns support strategic and commercial objectives.
Use insight and segmentation models to send the right message to the right user, at the right time, on the right channel.
Monitor and report on campaign performance and KPIs, driving continuous improvement and deciding next steps.
Deliver promotional activity that improves CSAT scores via the customer survey programme.
Keep up to date with trends and complete market research to propose new ideas, mechanics, and flow developments.
Lead projects from idea to delivery, collaborating with CRM and wider teams, including working outside BAU and stepping up to leadership opportunities.
Work with the CRM Manager (Early Life and Retention) to strategise, lead and develop Early Life campaigns across all UK ventures.
Own the Early Life lifecycle end to end, proactively shaping direction and spotting opportunities with minimal oversight.
Align Early Life and retention activity with wider strategy (sports, iGaming, cross-sell, reactivation), recognising how early experiences drive long-term value.
Implement plans in line with the strategy set by the Head of CRM Campaign Development, CRM Manager (Early Life and Retention) and CRM Executive (Retention).
Work with the CRM Manager (Early Life and Retention) and Activation team on structured testing plans, including A/B testing, and use a CRM results tracker to monitor, evaluate and optimise all activity.
Support the Activation team in tracking promotional spend, with ownership of performance and value for money.
Adopt best practice to reduce errors and customer contacts to CS, briefing CS and PX regularly on activity.
Improve CRM systems and ways of working, using AI and automation to streamline reporting, analysis and workflow.
Communicate campaign progress and results to stakeholders, acting as a champion for Early Life.
Lead cross-functional discussions with MarTech and Insights, and mentor junior colleagues.

Requirements

Experience developing and delivering effective lifecycle campaigns to a high standard.
Relevant B2C marketing experience within a multi-brand business.
Experience in the gaming industry.
A good understanding of commercial objectives and how marketing drives results.
Strong organisational and planning skills, with the ability to manage multiple projects effectively.
Comfortable working at pace and adapting to changing priorities.
A proactive, motivated approach with a genuine interest in data-driven marketing.
Excellent communication skills and the ability to work collaboratively with others to achieve shared goals.
A data-focused mindset, with strong analytical and reporting skills and a focus on ROI.
A keen eye for detail and a commitment to delivering high-quality work.
Enthusiastic, self-motivated and always looking for ways to improve.

Skills

Braze experience is advantageous but not essential.
Data-driven marketing
Analytical skills
Reporting skills
Customer data insights
Segmentation
Profiling
Campaign development
Customer engagement
Player retention
CRM
Player onboarding
Marketing strategy
A/B testing
AI and automation

Location

Work Type

Hybrid

Experience Level

Mid-level

Benefits

25 days annual leave, plus bank holiday allowance
Health insurance
Volunteering days
Home office allowance
Wellness or Gym allowance
Flexi-block policy allowing you to work abroad for up to four weeks a year

About the Company

Bally’s Intralot is a newly formed company established through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions.
Bally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting.
Operating at the intersection of technology, regulation, and entertainment.
We are optimally positioned to capitalise on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets.

Equal Opportunity

At Bally’s Intralot, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.