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About the Role
This role involves the strategic planning, implementation, and optimization of performance-oriented paid social campaigns for clients, focusing on platforms like Meta, LinkedIn, and TikTok. You will analyze campaign performance, derive optimization strategies, and prepare reports. Additionally, you will contribute to the development of paid social services by monitoring platform trends, testing new features, and identifying market opportunities to create scalable consulting offerings. The position also includes supporting the sales team with expert advice, audits, strategy development, and client pitches, as well as developing creative concepts and communication strategies for campaigns.
Responsibilities
- Manage strategic planning, implementation, and optimization of performance-oriented paid social campaigns on Meta, LinkedIn, and TikTok.
- Analyze campaign performance, identify optimization opportunities, and prepare client reports.
- Monitor developments in platforms, tools, and ad formats (Meta, TikTok, LinkedIn, Reddit, Pinterest, etc.) and drive tests and innovations.
- Identify development potentials and market opportunities to create scalable consulting offerings and go-to-market strategies.
- Support the sales team with expert advice, account audits, performance checks, paid social strategies, media plans, and performance potential assessments.
- Present pitches confidently, demonstrate the value of consulting services, and develop solutions in collaboration with clients.
- Develop communication strategies, creative concepts, define ad messaging, and create mockups for creatives.
- Integrate paid social with other channels and design consistent concepts along the customer journey.
- Create blog posts, whitepapers, and case studies.
- Speak at industry events and trade fairs.
- Act as a subject matter expert for internal teams, heads, and management, evaluating tracking, attribution, and platform measurement.
- Define best practices and guidelines, and conduct training and workshops.
Requirements
- Minimum of five years of professional experience in digital marketing, with several years focused on Paid Social.
- Sound practical experience in the operational management of paid social campaigns on Meta and TikTok, as well as other platforms like LinkedIn, Pinterest, Snapchat, and Reddit.
- Certifications such as Meta Blueprint and TikTok Academy are desirable.
- Strong understanding of full-funnel strategies, targeting, and the connection between awareness and conversion goals.
- Ability to translate customer needs, data, and insights into cross-channel concepts, creative ideas, and compelling storylines.
- Proficiency in client consulting and sales environments, building relationships at eye level.
- Good understanding of tracking, attribution, and platform measurement.
- Structured and analytical approach using reporting tools, Excel, and PowerPoint.
- Fluent communication in German and English.
Skills
- Paid Social Campaign Management
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Performance Marketing
- Campaign Optimization
- Data Analysis
- Reporting
- Client Consulting
- Sales Support
- Strategy Development
- Creative Concept Development
- Full-Funnel Strategies
- Targeting
- Tracking
- Attribution
- Platform Measurement
- Excel
- PowerPoint
- German Language Proficiency
- English Language Proficiency
Location
- Berlin, Germany
- Remote within Germany
- Remote abroad (up to six weeks per year)
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- Minimum 5 years of professional experience
- Several years of Paid Social focus
Benefits
- Flexible work model (office or remote)
- Up to six weeks remote work abroad per year
- Free lunch three times a week (including vegetarian and vegan options)
- Individual development plan
- Regular feedback meetings
- Access to Peak Ace Academy for internal and external training
- Flexible working hours
- Part-time options
- 28 vacation days per year
- Additional holidays on Christmas Eve and New Year's Day
- Work with international clients
- Corporate benefits portal for discounts
- Collaborative team environment
- 20% subsidy on company pension contributions
- Well-equipped office in Berlin (technical equipment, fruit, drinks)
About the Company
- Peak Ace AG, founded in 2007, is an award-winning digital marketing agency based in Berlin with additional locations in Paris and Nantes.
- With over 170 employees, the team executes campaigns in more than 25 languages at a native level.
- The agency focuses on developing unique digital experiences, including Paid Advertising (PPC), SEO, Content Marketing, Digital Strategy, and specialized AI solutions like AI-powered Brand Monitoring and LLM Consulting.
- Peak Ace delivers customized, high-performance solutions for renowned clients such as Airbnb, TUI, and AutoScout24.
- In 2023, the agency was recognized as 'SEO Agency of the Year' and 'Multi-Territory Agency of the Year', among other accolades.
- The company culture has received multiple awards, including the 'Best Agency Culture' award.
- Additional awards like 'Most Innovative Campaign' and 'Best Use of Search' highlight Peak Ace's creativity and expertise.