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About the Role
Partner with strategic clients to ensure their success with Meta's advertising solutions. Serve as a consultative product expert and trusted advisor in marketing, media planning, creative, tech integration, and measurement for top clients, primarily in the Fashion/Department store vertical. Drive ROI-positive marketing strategies, improve advertiser performance, and implement measurement and attribution solutions. Optimize complex opportunities using data and analytics to provide business insights, drive revenue, and enhance advertiser satisfaction.
Responsibilities
- Direct accountability for a quota-carrying book of business across a portfolio of large enterprise clients, delivering against significant revenue targets.
- Identify, create, and implement marketing solutions grounded on achieving measurable business results for clients.
- Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions.
- Understand client objectives and develop Meta strategies in partnership with the Client Partner and cross-functional teams.
- Serve as the escalation point for client-related issues, ensuring prompt and effective resolution.
- Collaborate with internal cross-functional teams to manage complex work streams and optimize marketing objectives.
- Manage analytics and dashboards to advise clients.
- Manage strategic marketing conversations with clients, agencies, and partners.
- Manage internal account operations, including revenue delivery, media recommendations, troubleshooting, and optimization opportunities.
- Manage planning, execution, ongoing reporting, and optimization of campaigns.
Requirements
- 8+ years of experience in ad sales, marketing, media, and/or consulting.
- Track record of delivering measurable results in client-facing roles, driving new solution adoption, and influencing media investment decisions through consultative selling.
- Demonstrated experience with digital media platforms, advertising metrics, and industry trends.
- Performance marketing experience, data and technology solutions, ad-tech, partnerships.
- Experience working with numbers, analyzing large datasets and delivering actionable insights.
- Experience working effectively in a team, with cross-functional teams and with multiple layers within the organization.
- Experience clearly communicating the progress of strategic initiatives to internal and external stakeholders.
- Proven track record in storytelling through data visualization, developing insight-based hypotheses and driving learning plans.
- Experience collaborating, communicating, and influencing internal and external stakeholders, including cross-functional teams.
- Experience with Meta's full suite of advertising solutions.
- Experience working cross-functionally with Product teams to improve product features and functionalities.
- Experience working with consumer retail businesses and fashion retail brands.
- Experience adhering to and implementing responsible, ethical AI practices.
- Demonstrated ongoing AI skill development and staying current with emerging AI technologies.
- Hands-on experience with Meta's advertising products, including campaign objectives, creative formats, audience solutions, and conversion optimization tools.
- Expertise in data analysis tools (e.g., SQL, Tableau, or similar) to independently pull and interpret advertising performance data.
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact.
Skills
- Consultative selling
- Analytical skills
- Client service
- Commercial acumen
- Adaptability
- Collaboration
- Data analysis
- Data visualization
- Storytelling
- Communication
- Influencing
- Digital media platforms
- Advertising metrics
- Industry trends
- Performance marketing
- Data and technology solutions
- Ad-tech
- Partnerships
- SQL
- Tableau
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years
About the Company
- Meta's mission is to give people the power to build community and bring the world closer together.