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About the Role
We are seeking a highly skilled and results-driven Digital Marketing Manager to lead and execute Torjoman's digital marketing strategy across the Saudi Arabian and UAE markets. This is a strategic and hands-on role for a marketing professional who can develop comprehensive digital marketing plans while taking direct ownership of campaign execution, paid advertising budgets, lead generation, and measurable business results.
Responsibilities
- Develop and implement the annual digital marketing strategy and execution plan for KSA and UAE.
- Identify market opportunities, target audiences, and the most effective digital channels to drive business growth.
- Establish measurable marketing objectives aligned with lead generation and revenue targets.
- Collaborate with the Managing Director and regional sales teams to align marketing initiatives with business priorities.
- Plan, launch, manage, and optimize digital marketing campaigns across multiple channels.
- Manage Google Ads and LinkedIn Ads campaigns, focusing on lead quality, conversion rates, and ROI.
- Oversee and directly contribute to SEO, landing page optimization, email marketing, and LinkedIn marketing activities.
- Develop and execute bilingual marketing initiatives in Arabic and English.
- Continuously test and optimize campaigns to improve performance and lead generation results.
- Take full ownership of the digital advertising budget, including planning, allocation, monitoring, and optimization.
- Determine the most effective distribution of advertising spend across channels and target markets.
- Track campaign costs, qualified leads, and marketing-generated revenue to maximize return on investment.
- Leverage AI tools in daily marketing activities, including content creation, campaign optimization, reporting, and performance analysis.
- Implement marketing automation workflows to improve efficiency, lead nurturing, and campaign execution.
- Identify opportunities to streamline repetitive marketing tasks through AI-powered solutions and automation tools.
- Monitor and analyze digital marketing performance using relevant analytics and reporting tools.
- Prepare monthly performance reports covering advertising spend, qualified leads, conversion performance, and revenue generated by each channel.
- Work closely with inbound sales and regional sales teams to improve lead qualification and marketing-to-sales conversion.
- Ensure marketing activities contribute directly to measurable business growth.
Requirements
- 6+ years of experience in B2B digital marketing, including at least 2 years of direct ownership of digital marketing strategy and advertising budgets.
- Proven experience in a similar role within a service-based business, such as professional services, consulting, marketing agencies, or language services.
- Demonstrated experience personally managing and executing digital marketing campaigns targeting both Saudi Arabia and the UAE.
- Strong hands-on expertise in Google Ads and LinkedIn Ads, supported by measurable campaign results.
- Proven experience in lead generation, campaign optimization, SEO, email marketing, and landing page management.
- Practical, daily experience using AI tools in marketing workflows, with the ability to demonstrate real use cases.
- Hands-on experience implementing and managing marketing automation workflows.
- Strong analytical skills, with the ability to connect marketing performance to qualified leads and revenue.
- Good command of Arabic and English, both written and spoken.
- Ability to work independently, take ownership of marketing initiatives, and execute strategies directly.
- Previous experience in the translation, localization, or language services industry is preferred.
- Experience targeting Saudi government entities or enterprise clients is preferred.
- Advanced knowledge of marketing automation platforms and CRM integrations is preferred.
Skills
- Digital Marketing Strategy
- Campaign Management
- Paid Advertising (Google Ads, LinkedIn Ads)
- Lead Generation
- SEO
- Landing Page Optimization
- Email Marketing
- LinkedIn Marketing
- Bilingual Marketing (Arabic/English)
- AI Tools in Marketing
- Marketing Automation
- Performance Reporting
- Analytics
- B2B Marketing
- Service-based Industries Marketing
- Budget Management
- ROI Analysis
Location
- Saudi Arabia
- UAE
Work Type
- Full-time
Experience Level
- 6+ years in B2B digital marketing
- 2+ years direct ownership of digital marketing strategy and budgets
Salary/Compensations
- Competitive fixed salary based on qualifications and experience.
- Performance-based bonus linked to qualified leads and marketing-sourced revenue.
Benefits
- Opportunity to take full ownership of digital marketing strategy and execution across two key GCC markets.
About the Company
- Torjoman is a company operating in the Saudi Arabian and UAE markets.