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About the Role
As Influencer Marketing Manager at +Me, you will be accountable for delivering against the growth targets of the influencer marketing channel across multiple brands, including Skin + Me. This role will be instrumental in efficiently growing a crucial marketing channel whilst keeping content compelling and on brand. You will lead a team of 8+ direct reports and ensure influencer campaigns align with business objectives.
Responsibilities
- Hire, lead and develop a large team helping them do their best work and exceed targets.
- Allocate resources within the team to meet business demands, with team engagement and development in mind.
- Fine-tune ways of working, focusing on campaign quality and speed of delivery.
- Ensure the team grows, maintains, and nurtures relationships with influencers.
- Understand growth objectives and brand vision, and work with business unit leads to set team targets, align on expectations, KPIs, and budgets.
- Own performance against targets for each brand, with a clear plan to recover ground wherever off track.
- Own the long-term testing roadmap, working with direct reports on experiments and results, generating and prioritizing new ideas, and being clear on the thinking behind priority setting.
- Share learnings from the channel with other channel leads across the business.
- Lead regular input and alignment sessions with the Head of Growth and other channel leads to gather input on priorities and keep plans aligned across functions.
Requirements
- Experience leading and motivating a large team (ideally 6+ people) in a fast-paced, data-led business.
- Integrity and willingness to have uncomfortable conversations.
- Experience working in Growth or Influencer marketing, managing large budgets and delivering against revenue targets.
- Strong commercial acumen, with a solid understanding of key marketing drivers.
- Track record of setting up and fine-tuning processes.
- Experience implementing tests and learning from results.
- A team player who's happy to get stuck in, supporting all areas of the business.
- An appreciation of the more creative side of marketing.
- An interest in healthcare, wellness, and skincare.
Skills
- Outstanding analytical skills
- Solid understanding of growth metrics
- Process and planning bias
Location
- Paddington HQ
- Remote
Work Type
- Hybrid working
- Full-time
Experience Level
- Manager
Salary/Compensations
- Competitive salary
Benefits
- 25 Days Holiday (+ all the usual Bank Holidays)
- Free Breakfast & Lunch, plus drinks and snacks
- Hybrid working
- Equity — a generous share award package
- Health and wellbeing focus — healthcare cash plan, cycle to work scheme
- £500 annual development budget for learning, training and development
- Workplace nursery benefit for working parents
- Culture club — weekly celebrations of wins and milestones
- Highly discounted Skin + Me products for you, and 10 friends + family
- Generous employee referral scheme
- Dog-friendly office with two resident dogs
About the Company
- In 2018, we set out to solve a problem that millions of people faced: not just struggling with their skin, but struggling to navigate skincare itself.
- By combining dermatology expertise, pharmacy and technology, Skin + Me created a simpler, more personalised approach – and proved that expert-led care could reach people who'd never had access to it before.
- Today, +Me is the company behind Skin + Me, Hair + Me and Renew + Me, with more on the horizon.
- We're not building a single brand. We're building a category – one where clinical expertise, smart technology and real personalisation are the standard, not the exception.
- Every brand we build starts with a real problem. Every solution is rooted in science. And every person who joins +Me becomes part of re-engineering personal care for more people, in more ways.