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About the Role
The Retail Marketing & Social Media Manager will own retail marketing, retail media, PR, and organic social for Viking Revolution, a fast-scaling Amazon brand expanding into retail. This role connects various teams to execute retail launches and brand moments across all channels, manage organic social and creator strategy using AI tools, and oversee retail media campaigns and PR agency relationships. The ideal candidate is a blend of project manager, marketer, creator, and analyst, adept at managing launches, driving growth with retail media and creator content, and optimizing performance with data. This role also involves creating and managing the master marketing calendar for all retail, media, PR, and social activities.
Responsibilities
- Execute brand strategy across PR, affiliates, advocates, and organic social, ensuring consistent voice and positioning.
- Lead quarterly brand campaigns from concept to launch, including briefing creative, copy, and partners.
- Own and manage the overall brand calendar, setting and communicating channel priorities.
- Lead the day-to-day relationship with the PR agency, including setting priorities, managing scope and budget.
- Brief the PR agency on launches, brand news, and campaign moments, and approve pitches and releases.
- Build and run the affiliate program, including recruiting partners, supplying assets, and tracking performance.
- Track PR coverage and affiliate results against agreed goals.
- Build and run a Barber Brand Advocate program, identifying and engaging barbers who embody the brand.
- Manage retail influencer relationships, briefing them on in-store moments and new distribution.
- Own organic social strategy for TikTok and Instagram, including content pillars, calendar, and goals.
- Create social media assets and copy, and manage posting and scheduling.
- Manage community engagement across social channels, maintaining the brand voice.
- Identify emerging platform trends in grooming and men's lifestyle content and develop testable content formats.
- Coordinate and ship product samples to press, affiliates, advocates, and influencers.
- Leverage AI tools for content creation, testing, and scaling.
- Deploy AI coding agents, build agentic workflows, and query data via SQL to drive decisions.
- Experiment with and apply AI to solve complex business problems.
Requirements
- 4+ years of experience in brand marketing, PR, or social/community management, ideally at a consumer brand or agency.
- Experience managing a PR agency and/or an affiliate program with a track record of results.
- Experience building an advocate, influencer, or ambassador program.
- Track record of growing organic social channels with demonstrable work.
- Strong understanding of TikTok and Instagram ecosystems, trends, and formats.
- Comfortable setting brand priorities and translating them into a calendar, campaign briefs, posts, and pitches.
- Actively integrate AI into daily workflow for content creation, reporting, and outreach.
- Strong organizational skills to manage multiple programs simultaneously.
- Excellent communication and relationship-building skills for managing partners.
- Ability to thrive in a fast-paced, entrepreneurial environment with evolving priorities.
- Experience with men's grooming, lifestyle, or omnichannel brands is preferred.
- Experience with barber, influencer, or creator partnerships is preferred.
- Experience running an affiliate program on platforms like ShareASale, Impact, Refersion, or similar is preferred.
- Basic photo and video shooting and editing skills are preferred.
- Technical fluency and excitement to pioneer new ways of working using LLMs, automated workflows, and data analysis tools.
- A relentless 'learn-and-apply' loop for AI integration.
Skills
- Retail Marketing
- Retail Media
- PR
- Organic Social Media
- Content Creation
- Content Strategy
- Creator Strategy
- AI Tools
- Project Management
- Data Analysis
- Brand Strategy
- Campaign Management
- Brand Calendar Management
- Agency Management
- Affiliate Program Management
- Advocate Program Management
- Influencer Marketing
- Community Management
- TikTok
- Content Optimization
- Relationship Building
- Adaptability
- LLMs
- Automated Workflows
- Data Analysis Tools
- SQL
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years
Salary/Compensations
- $80–90K per year
About the Company
- Viking Revolution is the #1 beard care brand on Amazon, now scaling fast in retail at Walmart and Sprouts.
- Viking Revolution is a dedicated team with a decade of growth behind it — committed, ownership-minded, and still pushing boundaries.
- Essor looks for individuals excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.
- Essor is committed to employee growth through active mentorship and internal upskilling.
Equal Opportunity
- All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered.
- No qualified applicants will be discriminated against on the basis of disability or protected veteran status.