Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this B2B Marketing Manager (m/w/d) role.
Rezi rewrites your resume against Bonial International GmbH's job description. Free.
Tailor your resume to this B2B Marketing Manager (m/w/d) role.
Rezi rewrites your resume against Bonial International GmbH's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the B2B Marketing Manager (m/w/d) posting at Bonial International GmbH — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the B2B Marketing Manager (m/w/d) posting at Bonial International GmbH — free, in seconds.
About the Role
As a B2B Marketing Manager at bonial, you will be responsible for developing and implementing marketing strategies targeting business customers, positioning bonial as a thought leader in Retail Media, and enhancing our visibility across relevant channels.
Responsibilities
- Develop marketing strategies to reach business customers.
- Position the bonial brand in the B2B market.
- Develop and implement the B2B content strategy aligned with target audiences, topics, and company goals.
- Lead content initiatives, including the continuous improvement of the bonial website.
- Manage and develop the bonial B2B newsletter, including content planning, visual design, and distribution.
- Extend content across website, newsletter, LinkedIn, and other relevant B2B channels.
- Collaborate closely with PR, Sales, Marketing, Product, and other departments to create relevant content.
- Analyze content KPIs and continuously optimize formats and topics.
- Ensure consistent brand communication and corporate identity across all content touchpoints.
- Utilize performance marketing tools (e.g., LinkedIn Ads) to increase campaign effectiveness.
- Book advertisements in relevant digital trade magazines (e.g., Horizont, Lebensmittelzeitung).
- Organize bonial's presence at trade fairs, conferences, and networking events (e.g., booth setup, speaker slots, sponsorship packages).
- Plan and manage invitations for B2B events hosted by bonial.
- Monitor market trends and competitor activities.
- Analyze insights and derive strategic recommendations.
- Plan and execute multichannel lead generation campaigns (e.g., via LinkedIn, email marketing, webinars).
- Collaborate with the sales team to qualify leads and support pipeline development.
- Define and monitor relevant KPIs to measure marketing effectiveness.
- Conduct regular performance analyses and identify optimization potential.
Requirements
- Degree in Marketing, Communications, Business Administration, or a comparable qualification.
- Solid experience in B2B marketing, ideally in a technology-driven or digital environment.
- Experience with marketing technologies (e.g., HubSpot, WordPress, Google Analytics, LinkedIn Campaign Manager).
- Excellent project management skills with the ability to manage multiple priorities simultaneously.
- Proven experience in planning and executing events and trade fairs.
- Good understanding of relevant content and excellent communication skills in German (C1-C2 level) and English.
- Independent and structured way of working with a high degree of initiative.
- Strong team spirit, cooperative mindset, and enthusiasm for cross-functional collaboration.
Skills
- B2B Marketing
- Content Marketing
- Performance Marketing
- LinkedIn Ads
- Email Marketing
- Webinars
- Project Management
- Event Management
- Market Analysis
- Competitor Analysis
- Lead Generation
- Lead Qualification
- KPI Monitoring
- Website Management
- Newsletter Management
- Brand Communication
- Corporate Identity
- HubSpot
- WordPress
- Google Analytics
- LinkedIn Campaign Manager
Location
- Germany
Work Type
- Mobile Working (up to 20% within Germany)
- Remote Working (up to 30 days per year from abroad)
Experience Level
- Experienced
Education Level
- Degree in Marketing, Communications, Business Administration, or comparable qualification
Benefits
- High-growth environment
- Innovation and technology focus
- Support for professional development
- Feedback culture
- Equal opportunity workplace
- Free access to nilo.health (mental health app)
- Company pension plan subsidy
- Access to internal fitness studio
- Contribution to Urban Sports Club costs
- Engagement in sustainability and environmental protection projects
- 28 vacation days (increasing annually up to 30)
- Additional days off for special occasions
- Modern office with fitness studio, rooftop terrace, and Zen rooms
- Free lunch when in the office
- Free hot and cold drinks, fruit, and snacks in the office
- Social culture with regular optional events
About the Company
- bonial is part of Axel Springer SE and is a leading 'Drive-to-Store' partner in Germany and France, transforming the retail landscape.
- The company connects millions of users with their favorite stores and brands through its platforms.
- bonial is experiencing rapid growth and changing how people discover retail.
- The company operates in a performance-oriented, dynamic environment with motivated, results-driven individuals.
- bonial is a high-tech company focused on innovative technologies, utilizing AI and other tools to enhance productivity and efficiency.
- bonial is a partner for retail, enabling businesses to reach customers efficiently and effectively.
- The company's vision is to 'Enrich local shopping for everyone. Every day.'
Equal Opportunity
- bonial is proud to be a workplace for equal opportunities, enabling everyone to show their true selves.
- The company is committed to equal employment opportunities and being a safe space regardless of ethnicity, religion, gender, sexual orientation, age, disability, gender identity, or gender expression.
- bonial aligns with the principles of the Axel Springer Group's Code of Conduct.