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About the Role
We are seeking a Marketing Manager to lead key growth initiatives for the Millie Moon brand in the US, focusing on major retailers, licensing, training pants, brand awareness, and targeting expecting mothers. This role involves owning the marketing plan, budget, and results, with a primary goal of driving brand growth.
Responsibilities
- Own Millie Moon marketing at Target, including annual planning, range reviews, business reviews, and in-store activation.
- Partner with Sales and Digital on retail media and trade activities, reporting results back to Target.
- Expand distribution, visibility, and sales across approximately 30 additional US retailers by developing scalable strategies.
- Grow the licensed range and training pants through consistent content, retail activation, and engaging fan moments.
- Engage expecting mothers through baby registries, prenatal and parenting apps, hospitals, and baby shows.
- Plan and execute brand-building initiatives to increase awareness among US parents.
- Develop insight-driven briefs for creative, content, media, and PR partners, ensuring accountability for deliverables.
- Manage the marketing budget, make investment decisions, correlate activities with sales outcomes, and continuously test for improvement.
- Lead and mentor a team, remove obstacles, and establish processes to support business scaling.
Requirements
- Minimum of 5 years in brand marketing.
- At least 2 years of experience as a Marketing Manager in FMCG, baby care, personal care, or consumer goods.
- Proven success in growing brands with major retailers, including experience with retail media, in-store activation, and measurable commercial results post-launch.
- Strong consumer insight skills, including commissioning research, audience segmentation, and sharpening positioning.
- Commercial acumen, including budget ownership, investment recommendation, and confident collaboration with Sales, Finance, and retailers.
- Experience in leading and coaching teams, setting clear expectations, and building high-performing teams.
Skills
- Brand Marketing
- Consumer Insight
- Commercial Fluency
- Team Leadership
- Retail Marketing
- Budget Management
- Strategic Planning
Location
- US
Work Type
- Office-first
- Full-time
Experience Level
- 5+ years
- 2+ years as Marketing Manager
About the Company
- ZURU is a reimagination company focused on building next-generation products and brands in stagnant categories.
- ZURU Toys reimagines play, ZURU Edge reinvents everyday consumer brands, Rhodes Pet Science reimagines pet science, and ZURU Tech leads the building revolution.
- Founded in 2003, ZURU is a founder-owned and operated company that has become the world's second-largest privately held toy company.
- Nearly half of US Gen Y and Gen Z households with children own a ZURU product.
- ZURU employs 5,000 people across 34 offices, sells in over 150 markets, and operates over 100 acres of automated manufacturing.
- The company culture is entrepreneurial, fast-paced, and focused on achieving ambitious goals.
- ZURU operates as a meritocracy, rewarding impact over tenure.
- The company emphasizes collaboration and learning through an office-first work environment, with potential for some flexibility.
Equal Opportunity
- ZURU may use AI tools to help screen, assess or select applicants.