Marketing Lead (m/f/x) at PlanD: Die Software für Gebäudedienstleister | BE, DE | Rezi

Marketing Lead (m/f/x) at PlanD: Die Software für Gebäudedienstleister

Marketing Lead (m/f/x)

PlanD: Die Software für Gebäudedienstleister · BE, DE

3 weeks ago

Marketing Lead (m/f/x)

PlanD: Die Software für Gebäudedienstleister · BE, DE

25 days ago
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About the Role

PlanD is the leading ERP solution for building cleaning companies in the DACH region, aiming to become the best AI-ERP solution on the market through scaling, upmarket expansion, and AI-first company building.

Responsibilities

  • Build and maintain social media presence on LinkedIn and Instagram.
  • Further develop the brand concept and implement it daily.
  • Conceptualize campaigns, from print to digital.
  • Create content independently, with agent support, and distribute it across website, landing pages, newsletters, and customer testimonials.
  • Measure the impact of content and campaigns and iterate based on results.
  • Co-organize events like PlanD Werk and trade fairs, utilizing them as lead sources with the sales team.
  • Build the marketing function from the ground up.

Requirements

  • A good sense for distinctive brands and content, with a desire to create content yourself.
  • Growth mindset: Measure the impact of your content, from reach to inquiries, and build upon these insights.
  • AI-first approach: Proficient tool usage, experimentation, and daily work with agentic content.
  • Fluent German (essential for client interactions).

Skills

  • Content creation
  • Brand development
  • Social media marketing
  • Campaign management
  • Website content management
  • Event organization
  • Marketing analytics
  • AI tool utilization
  • Agentic content workflows

Location

  • Berlin Mitte

Work Type

  • Full-time
  • Onsite

Experience Level

  • 1-3 years of marketing, agency, or startup experience (nice-to-have)

About the Company

  • PlanD is the leading ERP solution for building cleaning companies in the DACH region.
  • We are entering a new phase focused on becoming the best AI-ERP solution on the market, scaling to over 10 million ARR, expanding upmarket, and building an AI-first company.
  • We offer a visible brand and strong growth in a large, yet undigitized industry.
  • We provide close collaboration with leadership and an efficient, small team in a beautiful office in Berlin Mitte.
  • We encourage hands-on work where good ideas are implemented directly.
  • We offer an AI playground where content and company processes are being rebuilt with an AI-first approach, allowing you to shape the future of marketing teams.