Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this マーケティング コミュニケーションズ マネージャー role.
Rezi rewrites your resume against Informa Group Plc.'s job description. Free.
Tailor your resume to this マーケティング コミュニケーションズ マネージャー role.
Rezi rewrites your resume against Informa Group Plc.'s job description. Free.
Don't guess if your resume is good enough.
See how it scores against the マーケティング コミュニケーションズ マネージャー posting at Informa Group Plc. — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the マーケティング コミュニケーションズ マネージャー posting at Informa Group Plc. — free, in seconds.
About the Role
This is an individual contributor role reporting directly to the Marketing Director. As part of the Marketing team, you will work closely with relevant Project Managers, the Sales team, and other internal stakeholders, including colleagues across our overseas network, to support the planning and execution of marketing communications activities. You will primarily be responsible for marketing communications as part of the various marketing and promotional activities targeting exhibitors and attendees of the exhibitions we organize and manage. Rather than being assigned to a single specific exhibition or sector, you will provide cross-functional leadership for marketing communications across the exhibitions handled by IMJ, while also taking a hands-on role in execution. The position will also involve directing and coordinating external agencies and partners. Depending on the exhibition, the role may also involve collaboration with our overseas network. We value teamwork and collaboration, making this an ideal environment for individuals who can work flexibly and adapt to changing circumstances.
Responsibilities
- Develop and execute relevant content and messaging to generate exhibitor leads, taking into account the target industry, market trends, and business needs.
- Develop compelling messaging and content that clearly communicates the value of attending the exhibitions and helps attract high-quality visitors who could become potential business partners for exhibitors.
- Work closely with project teams to establish the direction and priorities of marketing activities.
- Monitor the progress of marketing initiatives across project teams and provide support and course correction where necessary.
- Oversee the quality and consistency of content, messaging, including localization, and brand expression.
- Lead collaboration with Sales, Project Management, external agencies, and other partners.
- Share insights and best practices across teams to strengthen the overall Marketing function.
- Strengthen the brand positioning and value of individual exhibitions and events.
- Develop and oversee brand messaging, tone of voice, and communication guidelines.
- Develop campaign concepts, key messages, and creative direction.
- Ensure consistency of brand communications across channels.
- Develop and execute initiatives to enhance brand awareness and market positioning.
- Develop and execute PR and corporate communications initiatives to enhance the visibility and presence of our exhibitions and the company.
- Plan, develop, and oversee press releases, media content, corporate announcements, and other external communications.
- Identify relevant industry trends and newsworthy topics and develop communication initiatives around them.
- Build and maintain relationships with relevant media, industry associations, and other external stakeholders.
- Gather information from both internal and external sources and develop compelling content and stories for external communications.
Requirements
- Professional experience in marketing communications, branding, PR, or corporate communications
- Experience in B2B marketing or B2B communications
- Proven experience driving projects forward while working with multiple stakeholders
- Strong writing and editing skills, with the ability to develop and adapt messaging and content for different target audiences
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
- Experience localizing global content for the Japanese market and adapting it to local business practices and cultural context, rather than simply translating content from English into Japanese
- Experience managing external advertising agencies, PR agencies, creative agencies, or other external partners
- Experience using English in a professional/business environment
Skills
- Marketing Communications
- Branding
- PR
- Corporate Communications
- B2B Marketing
- B2B Communications
- Project Management
- Writing
- Editing
- Localization
- Content Development
- Messaging Development
- Creative Direction
- Brand Management
- Public Relations
- Stakeholder Management
- Agency Management
- English Language Proficiency
Location
- Japan
Work Type
- Full-time
Experience Level
- Individual Contributor
About the Company
- Informa PLC is an international B2B media company headquartered in the UK. Primarily organizing industry events such as international exhibitions, they provide information and communication services for professionals in various industries worldwide through diverse media channels including digital platforms, specialized industry and academic journals, and market research and data analysis.
- Informa is listed on the London Stock Exchange and is a member of the FTSE 100. With over 12,000 employees in more than 30 countries, they engage in media activities across various sectors including pharmaceuticals, healthcare, biotech, food, fashion, cosmetics, industrial machinery, maritime, and IT. Their annual sales exceed 620 billion yen (£3,189.6m / 2023).
- They create new business opportunities by providing information dissemination and business matching platforms for industry professionals.
- Informa Markets Japan, as the Japanese branch of Informa Markets, collaborates with the international network to organize over 30 international events across diverse sectors such as food, healthcare, pharmaceuticals, medical, beauty, fashion, jewelry, and maritime. They also publish specialized media for the health and food industries. As the Japanese contact point for Informa-hosted international events worldwide, they support the overseas promotion of Japanese companies.
Equal Opportunity
- We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
- If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
- At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.