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About the Role
Lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Shape relevant experiences using data and local customer insight to encourage repeat bookings and build loyalty. Measure success by the share of new members in each market who make their first booking within 30 days.
Responsibilities
- Own the international member journey from sign-up to first booking, expanding over time into repeat purchase, loyalty and referrals.
- Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to each market.
- Manage and develop the Marketing Coordinator, supporting their growth into full ownership of day-to-day campaign delivery.
- Plan and run campaigns and incentives that encourage new members to make their first booking.
- Build journeys that encourage international members to book again and deepen their loyalty.
- Run a continuous test-and-learn programme across the funnel with Product and Analytics, documenting results and quickly stopping tests that don’t deliver.
- Represent international member needs to Commercial, shaping the offers they see and highlighting gaps in the range.
- Use data to tailor offers to the right members at the right time, and track and improve campaign performance.
- Adapt the lifecycle playbook as new markets open, working with Paid, Product and Commercial to sequence activity.
- Own the international first-purchase dashboard and report monthly to the CMO on conversion by market, incremental contribution and next priorities.
Requirements
- Experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase.
- Combine hands-on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets.
- Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a marketplace.
- Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
- Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
- Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
- Excellent communication, influencing and stakeholder management skills across functions and time zones.
- Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
- A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.
Skills
- Growth marketing
- Lifecycle marketing
- CRM
- Braze
- Journey design
- Segmentation
- A/B testing
- Holdout testing
- SQL
- BigQuery
- Data analysis
- Campaign delivery
- Stakeholder management
Location
- London
Work Type
- Full-time
Experience Level
- Experienced
Benefits
- First-class health and well-being program
- Wellness Studio with organised classes
- Breakfast and catered lunch provided five days a week
- Exceptional Employee Assistance Program
- Fun and flexible working environment
- Great end of trip facilities with secure bike racks, locker and shower rooms
- Generous staff, friends and family travel discounts
- Birthday leave
About the Company
- One of the world's fastest growing travel businesses, reaching up to 8 million subscribers each month with exclusive limited time offers at 'insider' prices.
- A collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community.
- Focus on international growth at the forefront of the company strategy.
- Awarded as one of the 'Best Places to Work’ by the Australian Financial Review.
- Employee experience is king, with lunches provided 5 days a week, an onsite gym with premium change facilities, weekly events, the opportunity to experience the travel we offer and significant professional development opportunities.
Equal Opportunity
- We embrace diversity in our people and make hiring decisions based on your experiences and skills.
- We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status.
- You'll find a collaborative, inclusive, and respectful workplace here at Luxury Escapes, and we are proud to celebrate who you are.
- Please let us know if you require any reasonable adjustments during the interview.
- As a 2026 Circle Back Initiative employer, we're committed to responding to every applicant.