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About the Role
The Sales Operations Coordinator supports the complete exhibitor and commercial journey for the Australian International Boat Show, from initial prospect and proposal through contracting, booking, payment coordination, delivery, account care, and post-event follow-up. This is an administration-intensive development role requiring exceptional accuracy, persistence, and respect for commercial controls, helping to preserve clean data, dependable processes, and a strong customer experience while learning the show's commercial systems.
Responsibilities
- Support the Director of Business with sales administration, exhibitor onboarding, commercial reporting, and account coordination.
- Maintain accurate prospect, customer, contact, opportunity, activity, and contract records in approved systems, including Salesforce where applicable.
- Prepare approved proposals, booking documents, order forms, confirmations, reports, and customer correspondence.
- Track agreements from issue to signature and ensure relevant approvals, supporting documents, and internal handovers are complete.
- Coordinate with finance on invoicing information, payment status, credits, or changes, while maintaining appropriate separation of duties and approval controls.
- Maintain product, inventory, pricing, and availability information and ensure only approved offers and terms are communicated.
- Support allocation of exhibition space and commercial products in conjunction with business and operations leaders.
- Monitor sales pipelines, booking status, outstanding information, deadlines, and account actions; flag risks and inconsistencies early.
- Coordinate accurate handovers of exhibitor requirements to operations, marketing, sponsorship, and other delivery teams.
- Respond to routine exhibitor enquiries, explain processes and next steps clearly, and escalate matters outside delegated authority.
- Assist with account plans, stakeholder records, industry research, competitor and market analysis, and preparation for sales meetings.
- Support on-site exhibitor service, rebooking activity, lead capture, and commercial administration.
- Undertake other reasonable duties supporting Informa and AIBS delivery.
Requirements
- Exceptional attention to detail and the ability to manage high volumes of information without losing accuracy.
- Strong administrative discipline, organisation, record-keeping, and follow-through.
- Commercial awareness and interest in how exhibitions create value for customers and revenue for the organiser.
- Clear, professional written and verbal communication.
- Confidence working with CRM systems, spreadsheets, reporting, and document workflows.
- Ability to interpret and follow agreements, pricing rules, approvals, policies, and established processes.
- Ability to identify discrepancies, missing information, risks, and next actions.
- A service-led and collaborative approach, with discretion when handling commercially sensitive information.
- Willingness to learn the recreational marine market, its participants, and its commercial relationships.
- Experience in sales administration, customer service, account coordination, events, finance administration, or a similar process-driven role.
- Microsoft Excel, Word, and Outlook capability.
- Salesforce or comparable CRM experience is highly regarded.
- Relevant study in business, commerce, event management, marketing, or administration is advantageous.
- Exhibition, sponsorship, venue, or marine-industry experience is advantageous but not essential.
Skills
- Sales administration
- Customer service
- Account coordination
- Event management
- Finance administration
- CRM systems
- Spreadsheets
- Reporting
- Document workflows
- Microsoft Excel
- Microsoft Word
- Microsoft Outlook
- Salesforce
Location
- 24 York Street office
Work Type
- Hybrid
Experience Level
- Entry level
Education Level
- Relevant study in business, commerce, event management, marketing or administration is advantageous
Benefits
- Freedom & flexibility
- Great community
- Broader impact (up to four days per year to volunteer, with charity match funding available)
- Career opportunity (bespoke training and learning, mentoring platforms, on-demand access to thousands of courses on LinkedIn Learning, internal job moves)
- ShareMatch scheme
- Strong wellbeing support (EAP assistance, mental health first aiders, access to health apps)
- Awards (Recognition for great work, with global awards and kudos programmes)
- Global collaboration
About the Company
- Part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
- Purpose is to connect customers to information and people that help them know more, do more and be more.
- Runs around 800 events each year, creates digital platforms based on engaging news and information content, and operates professional development programmes for individuals and businesses.
Equal Opportunity
- Informa is an Equal Opportunities Employer. Decisions are based on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.