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About the Role
This role is hands-on, focusing on performance optimization, embracing automation, and maintaining a robust testing approach. You will be pivotal in driving client results, working under the guidance of senior management, all while nurturing key relationships with our key media partners.
Responsibilities
- Assist in developing and executing digital campaigns for clients under the guidance of senior digital managers, ensuring they dovetail seamlessly with the marketing strategy.
- Keep abreast of digital trends, tools, technologies, and practices, particularly within the Japan market.
- Work closely with the campaign implementation team to ensure campaigns are set up correctly, running properly, and all taxonomy rules are followed.
- Support the management of accounts on platforms such as Meta, Google, Yahoo, as well as programmatic partners.
- Monitor campaign performance, assisting in optimization to hit KPIs and adhere to budgetary constraints.
- Use analytics tools to help generate insights and actions from campaign data.
- Support the modification of digital strategies in response to campaign analytics and market trends.
- Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success.
- Help produce reports that track campaign performance, offering insights and strategic recommendations.
- Participate in partner meetings to discuss performance, opportunities, and audits.
- Aid in managing and reporting on digital budget spend to ensure effectiveness and ROI.
- Assist with financial processes to guarantee precise invoicing and budget management.
- Stay informed of industry trends related to clients and their competitors.
- Understand and apply the cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.
Requirements
- A Bachelor’s degree in marketing, business, or related field, or equivalent experience.
- At least 3 years of experience in digital planning.
- Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market.
- Detailed understanding of key media platforms such as Meta, Twitter, TikTok, YT, and programmatic.
- Solid analytical skills, comfortable in analysing media reports to generate initial insights to performance.
- Effective communication skills, both written and verbal.
- Proficiency in Japanese; English language skills would be highly beneficial.
- CPG/FMCG experience will be given preference.
- Demonstrates AI fluency, including the ability to leverage AI tools to enhance work quality and productivity, critically evaluate outputs, and apply ethical and responsible judgment in their use.
Skills
- Digital planning
- Digital advertising
- Meta
- Yahoo
- Programmatic
- Analytics
- Reporting
- Budget management
- AI fluency
Location
- Japan
Work Type
- Hybrid
- Flexible
Experience Level
- 3+ years
Education Level
- Bachelor's degree in marketing, business, or related field, or equivalent experience
Benefits
- Extensive Learning & Development opportunities
- Access to over 15,000 programs through our online platform, Marcel Classes
- Work Your World program offers flexibility to work from anywhere globally for up to six weeks per year
- Culture of open feedback and continuous growth
- Structured Career Conversations
- 360° Feedback framework
- Comprehensive rewards offering
- Employee Assistance Program (EAP)
- Well-being support
- Access to Marcel, our global AI platform
- Wide range of leave policies
- Employee communities and clubs
About the Company
- Publicis Groupe is a platform for talent, connected to a global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation.
- Publicis Groupe is the second-largest communications group in the world.
- Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.
- Our Japan Media team has won numerous pieces of business, making us one of the fastest growing agencies in Japan.
- This represents a great opportunity to join a fast-moving, award-winning media team that offers massive potential for career growth.
Equal Opportunity
- Publicis Groupe believes that our people are our greatest asset. Our people are selected for their skill sets, ethics, and professional qualities, without any exclusion, preferential treatment, or discrimination.
- We are proud to be an equal opportunity employer and do not discriminate based on age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other difference.
- We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.