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About the Role
You will own D2C growth across the company’s merchant portfolio, working with the CEO on overall D2C direction. You will independently decide and execute merchant growth strategies, starting with a hands-on individual contributor role focused on Meta, TikTok, and creator-led content. The goal is to turn successful strategies into repeatable systems using scorecards, decision rules, AI workflows, automations, and product requirements.
Responsibilities
- Diagnose the real constraint on each merchant’s profitable D2C growth, quickly, in businesses you didn’t build
- Prioritize growth time, budget, and engineering work across the portfolio based on each merchant’s stage and opportunity
- Personally ship the highest-leverage work across acquisition, creative, conversion, offer, lifecycle, and retention
- Build the merchant growth operating system: scorecards, prioritized backlogs, decision logs, weekly reviews, and simulations
- Identify recurring workflows that should become software and give engineering clear requirements and acceptance criteria
- Own performance against agreed merchant D2C sales targets and the revenue those sales generate for the company
Requirements
- 3+ years hands-on in paid social
- Comfortable running TikTok and creator-driven campaigns
- Experience on both agency and in-house sides (DTC or CPG brand selling physical products)
- Creative-led: brief creators, cut ads, test hooks, and own the landing page
- Understand account structure, creative testing, measurement, and decision-making with limited budgets
- Think in systems and reach for AI and automation by default
- Operated inside small companies (under 200 people)
- Comfortable making calls with incomplete data
Skills
- Paid social
- Meta
- TikTok
- Creator-led campaigns
- DTC
- CPG
- Creative testing
- Landing page optimization
- AI
- Automation
Location
- New York
- Hybrid (NYC area)
- Remote
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- 3+ years hands-on in paid social
- Founding-level ownership
Salary/Compensations
- $200,000 base salary
- 1% of total platform net collected D2C revenue, paid annually, uncapped performance bonus
- 2.00% stock options
Benefits
- Health insurance
- Company equipment and remote-work support
- Flexible PTO with a minimum of 15 days off per year
- Travel and lodging covered for required NYC working weeks
About the Company
- Early-stage, venture-backed startup building an AI General Manager for consumer brands.
- Helps brands launch and grow in the US by understanding the whole business, identifying what matters next, and getting the work done across growth and operations.
- Building software and AI workflows that let a small team manage a growing number of brands.
- Started with international consumer brands (beauty and CPG), now also works with US brands.
- Creator seeding is the largest revenue stream; D2C is being built into the next major growth driver.
- Backed by a top-tier venture accelerator, has a growing roster of signed brands, and is led by a small, founder-led team.