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About the Role

LettrLabs is seeking a Product Marketing Manager to own the company's positioning, messaging, and market understanding. This is a foundational role where you will build assets, frameworks, and systems from scratch to translate product capabilities and customer experiences into compelling narratives that drive sales and retention. You will have direct access to leadership and the opportunity to market a growing channel with significant resurgence.

Responsibilities

Own LettrLabs' core positioning, messaging, and value propositions, ensuring they remain current.
Build ICP and vertical-specific messaging frameworks for various industries.
Lead end-to-end product launches, including planning, enablement, rollout, and performance tracking.
Manage messaging across all customer-facing touchpoints.
Develop and distribute a customer proof and case study program.
Create scalable sales enablement assets such as one-pagers, battle cards, and competitive comparisons.
Conduct market, customer, and competitive research to refine positioning and inform product strategy.
Communicate product roadmap effectively to support retention and expansion.
Establish messaging and enablement foundations for emerging growth channels.

Requirements

5+ years in product marketing with experience owning positioning across multiple industries or customer segments.
Proven track record of creating sales enablement assets that are actively adopted.
Strong ability in competitive positioning to differentiate products.
Exceptional written communication skills for various formats.
Demonstrated ability to lead cross-functionally with Product, Sales, and Customer Success.
Comfort operating in ambiguous, fast-moving environments.
Ability to translate complex technical features into clear business value.
Must be willing to work on-site regularly in Marina Del Rey.

Skills

Product Marketing
Positioning
Messaging
Value Propositions
ICP Development
Vertical Messaging
Product Launch Management
Sales Enablement
Customer Proof Development
Case Study Development
Market Research
Competitive Analysis
Roadmap Communication
Cross-functional Leadership
Written Communication

Location

Marina Del Rey

Work Type

On-site

Experience Level

5+ years

Salary/Compensations

$120,000 - $150,000 USD

Benefits

Medical, dental, and vision coverage
Equity in a fast-growing company
401(k) plan
Flexible PTO and paid holidays
On-site gym
Pet-friendly office
Free daily lunch
Team off-sites
Happy hours

About the Company

LettrLabs has developed a platform that automates, tracks, and scales direct mail, similar to digital advertising.
The company has achieved product-market fit and is experiencing accelerating revenue.
Direct mail is experiencing a resurgence as digital customer acquisition costs increase.

Equal Opportunity

LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment.