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About the Role
This is an individual contributor role reporting directly to the Marketing Director. As part of the Marketing team, you will work closely with relevant Project Managers, the Sales team, and other internal stakeholders to support the planning and execution of marketing activities. You will be primarily responsible for digital marketing as part of the various marketing and promotional activities targeting exhibitors and attendees of the exhibitions we organize and manage. Rather than being assigned to a single specific exhibition/sector, you will oversee digital marketing across all exhibitions handled by IMJ, taking on a part of hands-on role in their execution. Depending on the exhibition, the position may also involve collaboration with our overseas network. We value teamwork and collaboration, making this an ideal environment for individuals who can work flexibly according to the situation.
Responsibilities
- Organize and disseminate audience-driven information in collaboration with the sales team, aiming to generate leads for exhibitors.
- Reach potential attendees and execute promotions to drive attendance.
- Design target segments for the Japanese market.
- Plan content, including messaging, creative assets, and copywriting.
- Update and manage the website, including SEO.
- Manage search advertising (Search Ads).
- Manage social media organic operations and advertising (Facebook, LinkedIn, Instagram, YouTube, etc.).
- Plan, draft, distribute, and analyze performance of email newsletters.
- Direct external creative agencies, advertising agencies, and production companies.
Requirements
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
- 5+ years of hands-on experience in the digital marketing field.
- Experience with website management (e.g., Sitecore, WordPress, SEO).
- Experience using a marketing automation tool.
- Experience managing social media advertising campaigns.
- Experience managing agencies for digital advertising operations.
- Native-level Japanese proficiency.
- Business-level English proficiency (listening, speaking, reading, and writing).
- Practical experience with SEO/SEM, Google Ads, Facebook Ads, and LinkedIn Ads.
- Experience using analytical tools such as Google Analytics, Tableau, and Power BI.
- Knowledge of Content Management Systems (CMS) and CRM tools (Salesforce, HubSpot).
- Basic understanding of HTML, CSS, and JavaScript is a plus.
- Experience in exhibition or event management.
Skills
- Digital Marketing
- Website Management
- SEO
- Marketing Automation
- Social Media Advertising
- Digital Advertising Agency Management
- Search Advertising
- Content Planning
- Copywriting
- Email Marketing
- Analytics
- Google Analytics
- Tableau
- Power BI
- CMS
- CRM
- Salesforce
- HubSpot
- HTML
- CSS
- JavaScript
- Event Management
Location
- Japan
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years of hands-on experience in the digital marketing field
Education Level
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred)
About the Company
- Informa PLC is an international B2B media company headquartered in the UK. It provides information and communication services for professionals in various industries worldwide through a diverse range of media, including international exhibitions, digital platforms, industry and academic journals, and market research and data analysis.
- Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
- With over 12,000 employees in more than 30 countries, Informa operates globally across various sectors such as pharmaceuticals, healthcare, biotech, food, fashion, cosmetics, industrial machinery, maritime, and IT.
- Informa Markets Japan, as the Japanese branch of Informa Markets, leverages its international network to organize over 30 international events across diverse industries including food, healthcare, pharmaceuticals, beauty, fashion, jewelry, and maritime.
- It also publishes specialized media for the health and food industries and acts as the Japanese contact point for overseas promotion support for Japanese companies participating in Informa-hosted international events worldwide.
Equal Opportunity
- We are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.