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About the Role
The Social Media Manager oversees the development and execution of social media strategy across various firm-owned social media channels. The role is responsible for content development, advising partners on expanding online networks, and tracking performance.
Responsibilities
- Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
- Partner with marketing and business development colleagues to shape and implement integrated campaigns.
- Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
- Maintain firmwide social media policies, editorial standards, asset libraries, and individual best practices.
- Own and manage requisite editorial calendars and content roadmaps.
- Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies.
- Monitor broader social conversations, news development and other issues impacting the firm and clients.
- Define and measure KPIs to enable performance tracking across channels and deliver insight and recommendations.
- Scope and deploy paid social campaigns, including targeting, testing and budgeting.
Requirements
- 5+ years of social media experience, preferably in a B2B environment.
- Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn.
- Ability to engage with firm stakeholders, across titles, practices and locations.
- Strong project management skills, keen judgment and a keen eye for detail.
- Ability to sit and stand for extended periods.
- Ability to lift up to 25 pounds.
Skills
- Social media strategy
- Content development
- Project management
- Paid social campaigns
Location
- New York, New York
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $120,000-$150,000
About the Company
- Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
Equal Opportunity
- Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.
- Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
- If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.