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About the Role

Simon & Schuster is seeking a Manager, Social Media & Audience Growth to grow audiences by creating compelling social-first content, identifying emerging platform opportunities, and bringing books into the cultural conversation. This role serves as both a platform strategist and content creator, leading the day-to-day strategy and execution for TikTok, TikTok Shop, and YouTube while helping define how readers discover books across emerging platforms.

Responsibilities

Developing and maintaining editorial calendars across platforms.
Writing, editing, publishing, and optimizing daily social content.
Managing publishing workflows through Sprout Social, Airtable, and native platform tools.
Monitoring platform performance and continuously refining programming based on audience insights and emerging trends.
Staying current on new platform features and recommending opportunities for experimentation.
Developing original social-first concepts supporting frontlist and backlist publishing priorities.
Amplify existing imprint and author marketing campaigns across platforms.
Extend the lifecycle of books through creative storytelling and platform-native content.
Identify cultural moments, online conversations, and trends that create opportunities for book discovery.
Creating engaging short-form video, photography, graphics, and written content.
Capturing content at author events, consumer festivals, book launches, and other company initiatives.
Experimenting with emerging formats, creator trends, and storytelling techniques.
Collaborating with Video Production, Website, Events, Multicultural Marketing, Advertising & Promotions, and Design on integrated campaigns.
Ensuring every piece of content feels authentic, timely, and native to the platform on which it appears.
Monitor audience behavior, creator trends, and platform developments.
Identify opportunities to participate in cultural conversations in authentic and meaningful ways.
Develop programming that encourages community participation and book discovery.
Support audience growth goals established by the VP and Senior Manager.
Supporting shop strategy and affiliate marketing initiatives on TikTok, YouTube and Metas.
Building relationships with creators and affiliate partners.
Identifying opportunities across TikTok Shop, YouTube Shopping, Meta, and emerging commerce platforms.
Monitoring platform updates and recommending new commerce opportunities.
Helping educate imprints and authors on social commerce best practices.
Partner closely with the Senior Manager to execute Simon & Schuster's editorial strategy across platforms.
Collaborate with imprint marketers to identify opportunities for corporate amplification.
Contribute to the monthly Corporate Social Media All Hands meeting through platform updates, trend reports, and case studies.
Build relationships with platform representatives and internal partners across Marketing, Publicity, Video Production, Website, Events, and Advertising & Promotions.
Help maintain platform documentation and best practices for internal teams.
Analyze platform performance and campaign results.
Share audience insights and emerging trends with the broader team.
Recommend content optimizations based on analytics and platform behavior.
Test new ideas, formats, and workflows that improve audience engagement and growth.

Requirements

4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency.
Experience developing and executing social-first content strategies.
Strong content creation skills, including copywriting, photography, and short-form video production.
Familiarity with social commerce, affiliate marketing, or creator partnerships.
Experience using social publishing, analytics, and project management platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
Excellent communication, collaboration, and organizational skills.
A curiosity for internet culture and emerging social trends.
A love of books and enthusiasm for helping readers discover new authors and stories.

Skills

TikTok
TikTok Shop
YouTube
Meta
Sprout Social
Airtable
Meta Business Suite
Social Commerce
Affiliate Marketing
Creator Partnerships
Content Strategy
Audience Development
Digital Marketing
Social Media
Copywriting
Photography
Short-form Video Production
Platform Strategy
Content Creation
Editorial Calendars
Social Content Optimization
Platform Performance Monitoring
Emerging Trends Analysis
Platform Features
Book Discovery
Short-form Video
Graphics
Written Content
Community Participation
Audience Behavior Monitoring
Cultural Conversations
Social Commerce Initiatives
Creator Relationships
Commerce Platform Identification
Platform Updates Monitoring
Social Commerce Best Practices Education
Editorial Strategy Execution
Corporate Amplification
Platform Updates
Trend Reports
Case Studies
Platform Representative Relationships
Internal Partner Collaboration
Platform Documentation Maintenance
Best Practices Sharing
Platform Performance Analysis
Campaign Results Analysis
Audience Insights Sharing
Content Optimization Recommendation
New Idea Testing
Format Testing
Workflow Testing

Location

New York City
California
Colorado
Washington state

Work Type

Full-time

Experience Level

4-6 years

Salary/Compensations

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

Benefits

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO
Broad Based Ownership program

About the Company

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022.
Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats.
Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards.
It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories.
For more information visit our website at www.simonandschuster.com.

Equal Opportunity

Simon & Schuster US is an equal opportunity employer (EOE).
At Simon & Schuster US, the spirit of inclusion feeds into everything that we do.
We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
We are committed to equal employment opportunity regardless of race, color, national origin, religion, creed, sex (including pregnancy, sexual orientation, gender, gender identity or expression), age, citizenship status, marital status, and Veteran status where protected by law or any other characteristic protected by applicable federal, state, or local law.
We are committed to providing reasonable accommodations to qualified individuals in accordance with applicable law.