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About the Role
Rare opportunity to shape how Atlassian’s brands are structured, positioned, and experienced across our portfolio. You’ll be hands on at a pivotal moment: new brand positioning to activate, portfolio unification work in flight, AI brand system evolution, and the chance to help run our Brand Intelligence Engine. This is a high impact, high ownership, and highly visible seat working directly with leaders in Marketing, Product, Design, and Research.
Responsibilities
- Contribute to brand architecture and portfolio strategy.
- Partner closely with Product and Design to ensure brand architecture and unification efforts show up cohesively across customer experiences.
- Help run our Brand Intelligence Engine, turning signals into readouts that feed brand and GTM narratives.
- Act as connective tissue for new brand positioning, translating it into actionable direction for various teams.
- Weigh in on brand identity and ways to cohere brand experiences across channels, mediums, and product experiences.
Requirements
- Typically 8+ years of experience.
- Deep brand strategy and craft expertise, with experience building brands inside a product-led company.
- Experience building brands end to end, understanding how brand identity influences experience patterns, naming is part of product strategy, and how brand architecture leads to sharp messaging.
- Experience standing up or running a brand intelligence/insights function, including AI-assisted research systems, that turns research into actionable readouts.
- Hands-on experience with a complex, multi-product, multi-brand portfolio, ideally in B2B SaaS.
- Fluency in brand architecture and naming for an evolving, AI-native portfolio.
- Proven ability to influence senior, technical stakeholders.
- Exceptional writing and communication skills; ability to make the complex clear.
- This role is for a brand strategist who turns strategy into action, not a brand/content marketing role.
Skills
- Brand strategy
- Brand architecture
- Portfolio strategy
- Brand positioning
- Brand Intelligence Engine
- AI-assisted research systems
- Brand identity
- Communication skills
- Writing skills
Work Type
- Office
- Home
- Combination of office and home
Experience Level
- 8+ years of experience
Salary/Compensations
- Zone A: $141,300 - $184,475
- Zone B: $127,170 - $166,028
- Zone C: $117,279 - $153,114
Benefits
- Health and wellbeing resources
- Paid volunteer days
- Benefits, bonuses, commissions, and equity may be available.
About the Company
- At Atlassian, we're motivated by a common goal: to unleash the potential of every team.
- Our software products help teams all over the planet and our solutions are designed for all types of work.
- Team collaboration through our tools makes what may be impossible alone, possible together.
Equal Opportunity
- We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
- All your information will be kept confidential according to EEO guidelines.
- We can support with accommodations or adjustments at any stage of the recruitment process.