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About the Role
Kong is seeking a Senior PLG Digital Growth Manager to develop and expand the digital growth strategies supporting their product-led motion. This role will be responsible for Marketing's qualified product signup growth targets and the strategy, experimentation, and execution needed to achieve them, focusing on enhancing the user journey from discovery to signup and leveraging downstream activation and product behavior for continuous improvement.
Responsibilities
- Own PLG growth targets and strategy, including qualified signup goals and the growth roadmap across acquisition, conversion, and experimentation.
- Identify and scale audiences, use cases, channels, and experiences to attract high-quality users to Kong's products.
- Optimize the digital to product journey by identifying friction points in landing pages, CTAs, signup paths, messaging, and conversion flows, and translating these into experiments.
- Prototype, launch, measure, and iterate on growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
- Utilize AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate workflows, and scale growth programs.
- Collaborate with Product Growth to understand user activation and engagement signals, and use this data to refine targeting, messaging, and acquisition.
- Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals to connect acquisition through to revenue.
- Orchestrate efforts across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to execute PLG opportunities.
- Lead cross-functional PLG growth initiatives by aligning priorities, influencing roadmaps, and executing PLG growth opportunities with leaders across Marketing, Product Growth, and RevOps.
Requirements
- 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline.
- Experience building or scaling self-service or product-led growth motions.
- A track record of personally building, launching, and optimizing growth experiments.
- Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization.
- Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions.
- Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools.
- Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering.
- A builder mentality with a bias toward shipping, learning, and iterating.
- Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred.
Skills
- PLG
- Digital Growth
- Growth Marketing
- Growth Product
- B2B SaaS
- Self-service motions
- Product-led growth motions
- Growth experiments
- Digital acquisition
- CRO
- Experimentation
- Lifecycle optimization
- Funnel optimization
- Analytical skills
- Product data analysis
- Behavioral data analysis
- Cohort data analysis
- Analytics tools
- Experimentation tools
- Automation tools
- AI
- No-code/low-code growth tools
- Cross-functional collaboration
- Developer audiences
- Infrastructure audiences
- API audiences
- Cloud audiences
- Technical audiences
Experience Level
- Senior
About the Company
- Kong Inc., the AI Connectivity Company, is building the connectivity layer of AI.
- Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud.
- For more information, visit www.konghq.com.