Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Demand Generation and Marketing Operations Manager role.

Rezi rewrites your resume against Ziegler Caterpillar's job description. Free.

Tailor your resume to this Demand Generation and Marketing Operations Manager role.

Rezi rewrites your resume against Ziegler Caterpillar's job description. Free.

Tailor my resume

Don't guess if your resume is good enough.

See how it scores against the Demand Generation and Marketing Operations Manager posting at Ziegler Caterpillar — free, in seconds.

Don't guess if your resume is good enough.

See how it scores against the Demand Generation and Marketing Operations Manager posting at Ziegler Caterpillar — free, in seconds.

Get my score

About the Role

Ziegler Companies is seeking a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, audience targeting, and performance analytics. This role is crucial for driving customer acquisition, engagement, and revenue growth by optimizing campaigns, executing customer journeys, and improving conversion performance.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure.
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives.
• Develop audience targeting and account-based marketing (ABM) strategies aligned with business growth objectives.
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance.
• Oversee lead management, routing, and marketing-to-sales handoff processes.
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact.
• Drive campaign testing, optimization, and continuous performance improvement.
• Establish standards for data quality, automation, tagging, and reporting governance.
• Ensure customer data accuracy for effective targeting and segmentation.
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field.
• 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing.
• Proven success with demand generation, ABM, customer journey management, and marketing automation programs.
• Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies.
• Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes.
• Experience developing analytics, dashboards, attribution models, and performance reporting.
• Strong analytical, technical, and strategic thinking skills.
• Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams.
• Comfortable working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized.

Skills

• Demand generation
• Marketing operations
• Marketing automation
• Revenue marketing
• ABM
• Customer journey management
• CRM systems
• Lead management
• Digital targeting strategies
• B2B sales cycles
• Funnel management
• Marketing-to-sales processes
• Analytics
• Dashboards
• Attribution models
• Performance reporting
• AI
• Emerging marketing technologies

Experience Level

• 5+ years of experience

Education Level

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Salary/Compensations

• $109,700.00 to $164,500.00

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

About the Company

• Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri.
• Ziegler is committed to providing employees with the best possible work environment and the right tools for career development.
• This means great benefits, work/life balance, and ongoing professional development and training.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.