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About the Role
As Director of Activation, you will be a lead media strategist and primary growth engine within our Client Solutions group. This high-impact role bridges the gap between advanced technical media execution and ongoing business development, treating world-class execution as our strongest driver of business growth.
Responsibilities
- Serve as the cross-channel activation SME, designing media plans that scale client growth.
- Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations.
- Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings.
- Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures.
- Lead media execution and onboarding for new client engagements, presenting recommendations confidently to senior stakeholders.
- Maintain deep expertise across the evolving ad-tech landscape to ensure activation strategies remain cutting-edge.
- Lead and mentor activation teams during the critical first 90 days of new client engagements, fostering a culture of curiosity, speed, and precision.
- Establish and enforce campaign setup and optimization best practices across portfolio teams and new business pitches.
- Serve as a key feedback partner for KIP (Kepler Intelligence Platform), shaping platform evolution to meet client needs.
Requirements
- 8–10+ years of digital media experience, with 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+).
- Motivated by client partnerships, new business, and adept at showing clients how technical execution solves business challenges.
- Holistic media understanding across Social, Programmatic, Search, Video, Audio and Direct IO.
- Ability to distill complex technical media strategy into clear growth narratives for C-suite executives.
- Familiarity with measurement models (MMM, MTA) to anchor activation strategies in verifiable data.
Skills
- Cross-channel activation
- Media planning
- Client growth strategies
- Revenue expansion
- Proposal innovation
- Strategic activation
- Media leadership
- Full-funnel ownership
- Platform mastery
- Team leadership
- Mentorship
- Operational excellence
- Tech innovation
- Growth mindset
- Channel agnostic media understanding
- Strong communication
- Analytical fluency
- Measurement models (MMM, MTA)
Location
- Global
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- Director
- 8-10+ years digital media experience
- 3+ years leadership experience
Salary/Compensations
- Base Salary: $140,000 - $160,000
- Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)
- Target Total Cash: $154,000 - $176,000
Benefits
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
About the Company
- Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.
- We act as clients’ agency of record, their in-house team, or a hybrid, harnessing data and technology across all paid digital media and data-driven CRM channels.
- AdAge recognized Kepler among the Best Place to Work in 2022.
- We are transparent with our employees regarding company financials, performance against bonus goals, and challenges.
- We offer unparalleled growth opportunities and a role in shaping the company's direction.
- We foster a fun environment where employees work with and learn from industry leaders.
Equal Opportunity
- Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
- Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address.