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About the Role

The Manager, Strategy & Activation position will be a leader on key client relationships, serving as the trusted strategic partner by understanding clients’ business challenges and goals. Success requires proven leadership, exceptional communication and analytical skills, and creative problem-solving within performance marketing and digital media.

Responsibilities

Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships
Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics
Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes
Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery
Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights
Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders
Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on-site
Manage and mentor a team of 1-3 Senior Analysts and/or Analysts
Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness

Requirements

3–5+ years of experience in digital media planning, activation, and performance marketing
Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies
Experience with campaign management, reporting, and performance analysis across multiple digital channels
Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred
Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
Ability to apply innovative thinking to solve complex client marketing challenges
Strong ability to build relationships and confidently manage day-to-day client communications
Excellent presentation, written, and verbal communication skills
Strong organizational and time management skills with the ability to prioritize in a fast-paced environment
Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture

Skills

Digital media planning
Activation
Performance marketing
Paid Social
Programmatic/Display
Paid Search
Digital campaign management
Performance KPIs
Attribution methodologies
Audience targeting
Optimization strategies
Campaign management
Reporting
Performance analysis
Google Ads
Meta Ads Manager
TikTok Ads
SA360
DV360
The Trade Desk
Analytical skills
Excel
Reporting tools
Digital measurement platforms
Innovative thinking
Relationship building
Client communication
Presentation skills
Written communication
Verbal communication
Organizational skills
Time management
Prioritization

Location

Remote
On-site

Work Type

Full-time

Experience Level

Manager

Education Level

Bachelor’s degree with relevant major preferred

Salary/Compensations

Base Salary: $90,000 - $110,000
Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
Target Total Cash: $94,500 - $115,500

Benefits

Healthcare/Dental/Vision
Unlimited PTO
401k Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year

About the Company

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.
We act as clients’ agency of record, their in-house team, or a hybrid, harnessing data and technology across all paid digital media and data-driven CRM channels.
AdAge recognized Kepler among the Best Place to Work in 2022.
We're transparent with our employees regarding company financials, bonus goals, and challenges.
We offer unparalleled growth opportunities and a role in shaping the company's direction.
We foster a fun environment to work with and learn from the smartest people in the industry.

Equal Opportunity

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address.