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About the Role

PNC is seeking a Communications Lead Sr to join their Regional Communications team. This individual will lead the development of strategies in PNC’s California markets, driving the creation and execution of communications plans, stakeholder engagement, media relations, social media messaging, and issue escalation to protect the brand and amplify reputation. The role involves providing strategic counsel and support to regional presidents and local leadership, developing holistic external communications strategies, and collaborating with various internal communications teams.

Responsibilities

Design, manage and execute robust and holistic communications programs that demonstrate a creative approach to external narrative building and storytelling, and show direct impact against markets’ unique priorities.
Work closely with the regional presidents and other local leaders, as well as a cross-functional team of Corporate Communications and other internal partners, to provide strategic counsel and support across the spectrum of external communications, including thought leadership content, social media channels, corporate announcements, speaking engagements, public events and more.
Serve as the primary contact for assigned markets media, including developing relationships with media representatives, proactive story placement, drafting and publishing press releases and media briefings, developing social media content, managing media inquiries, supporting preparation of spokespeople and leading ongoing campaigns.
Support the corporation's external responses to regional issues and media questions, serving as spokesperson in the local market as needed.
Develop and write stories, op eds, remarks and talking points.
Leverage data and results to inform approach and make recommendations to inform future communications strategies and measure the effectiveness of campaigns.
Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning.
Establishes the strategic direction for communications while providing leadership and guidance on key initiatives, content/channels, and the prioritization of work on the team.
Effectively partners with business leadership teams to develop communication strategies; plans, researches, and develops content for complex communications initiatives.
Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
Leverages data-driven insights to provide strategic guidance to business leadership, influencing outcomes and decisions to best support the business strategy. Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Requirements

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Skills

Branding
Change Management
Creative Process
Design Thinking
Digital Marketing
Media Relations
Prioritization
Strategic Communication Planning
Strategic Planning
Business Acumen
Collaborating
Copywriting and Editing
Effective Communications
Effectiveness Measurement
Influencing
Media Channel Management
Organizational Communications
Organizational Savvy and Politics
Planning: Tactical
Planning: Strategic
Storytelling

Location

California

Work Type

In-office

Experience Level

8+ years

Education Level

Bachelors

Salary/Compensations

$109,200.00 – $202,800.00

Benefits

Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level and years of service

About the Company

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Opportunity

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.