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About the Role
Xnurta is seeking a Growth Product Manager to own the entire customer journey from initial awareness to full platform adoption. This hybrid role combines growth product management and product marketing responsibilities, focusing on optimizing the user funnel and crafting compelling product narratives.
Responsibilities
- Own the activation and expansion funnel end-to-end, including signup, account connection, initial optimization, and expansion.
- Instrument the funnel to identify and address user drop-off points with engineering.
- Execute a rigorous experiment cadence, focusing on shipping tests rather than maintaining a backlog of proposals.
- Develop self-serve paths for a historically sales-led business, defining clear handoff points to human support.
- Define and communicate Xnurta's category, narrative, and core value proposition.
- Translate complex technical capabilities into specific, provable claims, avoiding marketing jargon.
- Maintain a deep understanding of the competitive landscape and identify areas of strength and weakness.
- Collaborate with product and finance on pricing and packaging strategies.
- Manage product launches end-to-end, including tiering, narrative, assets, timing, enablement, and post-launch analysis.
- Define launch success metrics and report on adoption rates.
- Equip sales and customer success teams with effective materials, including demo flows, objection handling, and competitive battlecards.
- Engage directly with advertisers to gather market feedback and insights.
- Incorporate market feedback into the product roadmap with supporting evidence.
- Articulate market demand and pricing justification to stakeholders.
Requirements
- 3-5 years of experience in growth product management and/or product marketing, with demonstrated depth in both areas or a strong aptitude to quickly develop the missing skills.
- Proven track record of shipping growth initiatives, including funnel instrumentation, onboarding redesigns, pricing/packaging changes, and statistically rigorous experiments.
- Excellent writing skills, characterized by concise sentences, specific claims, and minimal filler.
- Proficiency in data analysis using tools such as SQL, product analytics, and dashboards.
- Experience in B2B SaaS environments with professional buyers.
- Ability to form strong opinions and adapt them based on data.
- Startup experience is preferred.
- Mandarin proficiency is preferred.
- Hands-on experience with AI products is preferred.
- Product-led growth experience in a transitioning sales-led company is preferred.
- Ad tech, martech, retail media, or e-commerce experience is preferred, particularly with Amazon Ads, DSP, or agency-side background.
Skills
- Growth Product Management
- Product Marketing
- Funnel Optimization
- Experimentation (A/B testing)
- SQL
- Product Analytics
- Dashboarding
- B2B SaaS
- Positioning
- Messaging
- Competitive Analysis
- Pricing Strategy
- Packaging Strategy
- Product Launch Management
- Sales Enablement
- Customer Success Enablement
- Market Research
- Roadmap Development
- AI Products
- Product-Led Growth
Location
- Bay Area (hybrid)
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5 years
Benefits
- Competitive salary
- Meaningful equity
- Full benefits
- Unlimited PTO
About the Company
- Xnurta is an AI-native retail media and advertising optimization platform for brands, sellers, and agencies on Amazon and beyond.
- The company utilizes multi-agent AI systems, advanced predictive analytics, and deep domain expertise to enhance advertising performance.
- Xnurta is focused on rapid growth, having moved past the initial validation stage.
- Company values include Humble Excellence, Always Learning, Extreme Accountability, Diverse Thinking, and Customer Obsession.