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About the Role
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Responsibilities
- Manage research projects supporting planning, investment and client teams.
- Translate business questions into appropriate research approaches using available data, tools and resources.
- Analyze audience, consumer, competitive and marketplace information to develop actionable insights and recommendations.
- Develop presentations, POVs and research materials for internal and client-facing audiences.
- Contribute to larger WPP Media research and thought-leadership initiatives.
- Leverage AI and emerging technologies to enhance research, deepen analysis and automate repeatable workflows.
- Stay informed on relevant consumer, media, advertising and research trends.
- Partner with planning, investment and client teams on research and insight requirements.
- Help teams identify and use the most appropriate research resources for their needs.
- Present and communicate findings clearly to internal teams and clients.
- Manage multiple projects and requests while maintaining quality and timelines.
- Develop strong familiarity with WPP Media’s portfolio of syndicated research, competitive intelligence and planning tools.
- Support teams in accessing and effectively using available research resources.
- Help evaluate new tools, data sources and emerging technologies.
- Work with research partners and vendors to resolve questions and support effective use of their platforms.
- Support the Director with the coordination of Research and data contracts, subscriptions and renewals.
- Assist with vendor, licensing, access and data-usage requirements across WPP Media.
- Work with internal teams including Procurement and Finance as required to support Research operations.
- Help track usage and business requirements across Research tools and data resources.
- Provide coverage and support across Research operational responsibilities as required.
Requirements
- 6–8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
- Broad understanding of the media and advertising ecosystem across traditional and digital channels.
- Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
- Ability to independently manage research projects from initial brief through analysis and presentation.
- Strong analytical skills and ability to translate data into clear insights and recommendations.
- Strong written and verbal communication skills.
- Good project management and organizational skills, with the ability to manage multiple priorities.
- Proficiency with AI-enabled tools and LLMs, with the curiosity and judgment to apply emerging technologies to research, analysis and productivity.
- Experience working with planning, investment, strategy or client teams preferred.
- Proficiency in Excel and PowerPoint and familiarity with major media and research platforms.
Skills
- AI-enabled tools
- LLMs
- Excel
- PowerPoint
- Media research
- Consumer insights
- Media planning
- Analytics
- Syndicated research
- Audience research
- Consumer research
- Competitive intelligence
- Project management
- Organizational skills
- Written communication
- Verbal communication
Location
- US
Work Type
- Hybrid
Experience Level
- 6-8+ years
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP is the creative transformation company.
- WPP Media is WPP's global media collective.
- At WPP Media, we believe in the power of our culture and our people.
- WPP Media employees can leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
- We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
- This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.