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About the Role

Zendesk is seeking a strategic, hands-on marketing leader to build the global framework and programs that help the company engage priority accounts and industries, creating measurable pipeline impact. This role will translate account, buying-group, industry, and intent insights into relevant marketing experiences to help Sales start better conversations, progress opportunities, and grow Zendesk’s presence in strategic markets.

Responsibilities

Build and evolve Zendesk’s global account-based experience (ABX) operating model across 1:1 named-account, 1:few cohort, and scaled programs.
Create repeatable playbooks, workflows, and templates for regional teams to activate account and industry motions.
Lead paid media strategy for priority-account and cohort programs, defining target accounts, buying groups, audiences, channel mix, sequencing, frequency, investment allocation, creative needs, landing experiences, and success measures.
Develop global industry plays and campaign kits, including narratives, sales plays, nurture journeys, paid-media templates, personalized web experiences, executive-engagement options, direct-mail concepts, and field enablement.
Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action.
Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence.
Build responsible, AI-enabled workflows for ad creative and campaign execution.
Test new audiences, creative approaches, channels, and account experiences, and share learnings.

Requirements

Deep experience developing and executing B2B SaaS account-based marketing, industry marketing, or demand-generation programs that connect engagement to pipeline outcomes.
Strong strategic and analytical judgment, with the ability to turn account, industry, buying-group, and intent data into clear plans and practical next steps.
Experience planning paid media for named-account and cohort campaigns.
A collaborative approach to working across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams.
Ability to create scalable campaign frameworks, sales plays, toolkits, and enablement that regional teams can adapt while maintaining a consistent global standard.
Comfort using AI-enabled tools to improve the speed and quality of marketing work, while applying critical judgment.
Clear, concise communication skills and the ability to influence decisions across functions and levels.
A thoughtful bias for action: test, learn, improve, and deliver high-quality work with care for the customer experience.

Skills

Account-based marketing
Industry marketing
Demand generation
Paid media strategy
AI-enabled tools
B2B SaaS marketing
Account-based advertising platforms
CRM
Marketing data or engagement-signal workflows
Contact-level ABM advertising platforms
CDP
Intent
Buying-group
Account-scoring workflows
Creative-template tools

Location

Work Type

Hybrid

Experience Level

5+ years of B2B SaaS marketing experience
2+ years focused on account-based marketing, industry marketing, demand generation, or paid media

Salary/Compensations

$148,000.00-$222,000.00

Benefits

Bonus
Benefits
Related incentives

About the Company

Zendesk software was built to bring a sense of calm to the chaotic world of customer service.
We power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience.

Equal Opportunity

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.
We are an AA/EEO/Veterans/Disabled employer.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law.
If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.