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About the Role
Vision Group is a leading North American provider of vision correction services, operating over 11 brands and 60 clinics across Canada and the United States. This role supports company growth and offers a collaborative, relaxed work environment with flexible arrangements.
Responsibilities
- Manage and optimize lead generation and direct response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic, and other digital channels.
- Manage pay-per-performance campaigns, lead generation partners, and third-party lead sources with a focus on lead quality, conversion, and ROI.
- Manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue, and ROI.
- Use performance data to identify opportunities, address underperformance, and make clear investment recommendations.
- Build and execute structured testing across creative, audiences, bidding, messaging, placements, and landing experiences.
- Leverage automation, AI, first-party data, and lead generation tools to improve targeting, efficiency, and scale.
- Support media strategy and planning across U.S. local markets, adapting channel mix and investment based on market opportunity and performance.
- Analyze market-level results and recommend budget shifts based on lead quality, conversion, and business outcomes.
- Contribute to integrated media plans across digital and offline channels.
- Support traditional media planning and buying, including radio, television, and out-of-home.
- Partner with Media Strategy, Brand, Creative, Website, and CRM teams to improve campaign and full-funnel performance.
- Work with lead generation partners and media platforms to ensure strong execution and identify new opportunities.
- Stay current on evolving media platforms, lead generation technologies, ad tech, and performance marketing best practices.
Requirements
- 5+ years of experience in paid media, performance marketing, or digital media buying.
- Experience managing multi-market and U.S. local-market campaigns.
- Experience managing pay-per-performance, affiliate, publisher, or third-party lead generation programs.
- Hands-on expertise in Google Ads, Meta, and YouTube, with experience across TikTok, Connected TV, and programmatic platforms.
- Working knowledge of offline media, including television, radio, and out-of-home.
- Analytical, proactive, commercially minded, and focused on measurable growth.
Skills
- Paid Media Performance
- Lead Generation
- Direct Response Campaigns
- Search
- Meta
- YouTube
- TikTok
- Connected TV
- Programmatic
- Digital Channels
- Pay-per-performance campaigns
- ROI
- CPL
- CAC
- Budget Management
- Performance Data Analysis
- Testing (Creative, Audiences, Bidding, Messaging, Placements, Landing Experiences)
- Automation
- AI
- First-party Data
- Media Planning
- Local Markets
- Integrated Media Plans
- Traditional Media Planning and Buying
- Radio
- Television
- Out-of-Home
- Cross-Functional Collaboration
- Media Strategy
- Brand Marketing
- Creative Development
- Website Optimization
- CRM
- Lead Generation Partners
- Media Platforms
- Ad Tech
- Performance Marketing Best Practices
- Media Landscape Understanding (Digital and Traditional)
- Consumer Journey Analysis
- Full-funnel Media Principles
- Audience Strategy
- Media Consumption Behaviors
- Channel Selection
- Investment Allocation
- Media Measurement Principles (Reach, Frequency, Attribution, Incrementality)
- KPIs
- Business Outcomes
- New Platform Evaluation
- Emerging Media Opportunities
Location
- North America
Work Type
- Permanent
- Full-time
- Flexible work arrangements
Experience Level
- Senior
Benefits
- Three weeks of vacation
- Four personal days
- Three additional days off during the holiday season
- Paid Friday afternoons off in July and August
- 401K
- Life and Accidental Death and Dismemberment (ADD) Insurance
- Long Term Disability Insurance (LTD)
- Employee Assistance Program (EAP)
- Medical Bill Saver (100% paid by Vision Group)
- Free LASIK surgery
About the Company
- Vision Group is one of North America’s leading vision correction providers.
- Operates more than 11 brands and 60 clinics across Canada and the United States.
- Great Place to Work® certified.