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About the Role

The Events Marketing Manager leads the strategy, planning, and execution of internal and external events across MCAP’s brands and lines of business, managing the full event lifecycle from concept to post-event evaluation. This role supports business objectives and strengthens relationships with employees, customers, brokers, and industry partners, while also leading and developing an Event Marketing Coordinator.

Responsibilities

Develop and manage an annual event strategy and calendar aligned with business and marketing priorities.
Partner with business leaders and Marketing stakeholders to define event objectives, target audiences, experience strategies, budgets, and success measures.
Prioritize the event portfolio and recommend opportunities, investments, and improvements.
Establish event plans, governance, timelines, and contingency approaches.
Lead internal and external corporate events, including conferences, sponsorships, speaking engagements, customer events, golf tournaments, town halls, and employee events.
Oversee events from concept through execution, including intake, scope, project plans, timelines, budgets, venues, contracts, attendee management, speakers, production, and on-site logistics.
Develop and present event proposals, recommendations, venue options, and briefing materials to senior stakeholders.
Collaborate with Content and Design to ensure event experiences and materials are accurate, accessible, on-brand, and aligned with campaign objectives.
Direct event suppliers, temporary staff, and volunteers, and act as the day-to-day contact for external event-management partners.
Manage event-related risks, privacy requirements, accessibility considerations, and contingency plans.
Oversee post-event activities, including thank-you communications, feedback collection, invoice processing, budget reconciliation, and final reporting.
Lead event marketing campaigns across relevant channels, including invitations, registration, landing pages, reminders, surveys, and post-event thank-you communications.
Partner with Marketing Automation to develop and oversee event journeys in Salesforce Marketing Cloud and related platforms.
Ensure event communications are accurate, clear, consistent, appropriately branded, and compliant with applicable consent, privacy, and accessibility requirements.
Track registration, attendance, engagement, satisfaction, leads, and other relevant outcomes; translate results into post-event reporting and actionable recommendations.
Use event insights and stakeholder feedback to improve processes, technology, attendee experiences, and future investment decisions.
Develop, forecast, and manage event budgets, monitor commitments and actuals, identify efficiencies, and contribute to annual budget planning.
Research, evaluate, and recommend venues and suppliers within approved budgets and in accordance with MCAP’s procurement, vendor, and contract requirements.
Lead vendor negotiations, maintain accurate contracts and vendor records, and monitor supplier performance, service levels, and deliverables.
Ensure accurate and timely budget tracking, invoice processing, reconciliation, and financial reporting.
Maintain accurate event documentation, project plans, contracts, budgets, vendor records, and standard operating procedures.
Promote consistent use of event intake, planning, approval, and reporting processes across brands and lines of business.
Identify and implement opportunities to improve workflows, tools, governance, and cross-functional collaboration.
Lead, coach, and develop one Event Marketing Coordinator, setting clear priorities, expectations, and performance objectives.
Delegate event deliverables and provide oversight to ensure quality, timeliness, and accountability.
Provide regular feedback, mentoring, and development opportunities that build the coordinator’s capabilities and support career growth.
Foster a collaborative, service-oriented team environment focused on planning discipline, continuous improvement, and successful delivery.

Requirements

5-7 years of progressive event marketing or event management experience, including complex corporate, customer or industry events.
Demonstrated experience managing multiple concurrent events, budgets, contracts, vendors and senior stakeholders.
Experience leading or mentoring employees, coordinators, vendors or event teams.
Financial-services or other regulated-industry experience is an asset.
Strong event strategy, project-management, negotiation, communication and problem-solving skills.
Exceptional attention to detail and the ability to deliver under changing priorities and tight deadlines.
Ability to influence, advise and present recommendations to senior stakeholders and a wide range of internal and external partners.
Sound judgment when handling confidential information, risk, competing priorities and time-sensitive decisions.
Experience with event registration platforms, CRM and marketing automation tools; Salesforce Marketing Cloud experience is an asset.
Strong proficiency with Microsoft 365, including PowerPoint, Excel and Teams, as well as project-management tools.
Ability to interpret event data and develop clear post-event reporting, insights and recommendations.
Collaborative, service-oriented leadership style with a commitment to accountability, continuous improvement and employee development.
Postsecondary education in marketing, communications, event management, business or a related field, or an equivalent combination of education and experience.

Skills

Event strategy
Project management
Negotiation
Communication
Problem-solving
Event registration platforms
CRM
Marketing automation tools
Salesforce Marketing Cloud
Microsoft 365
PowerPoint
Excel
Teams
Project-management tools
Data interpretation
Reporting

Location

Toronto, Ontario

Work Type

Permanent Full Time

Experience Level

5-7 years

Education Level

Postsecondary education in marketing, communications, event management, business or a related field, or an equivalent combination of education and experience.

Salary/Compensations

$80,000 - $90,000

About the Company

MCAP is Canada’s largest independent Mortgage Finance company with over $150 billion in assets under management providing mortgage solutions for residential and commercial properties.
For over 35 years, MCAP originates, trades, securitizes and services mortgages in offices across Canada.
MCAP originates residential mortgages exclusively through the mortgage broker channel.
MCAP is also a leader in the Canadian residential construction lending market with over 25 years in the business.
Our teams of dedicated professionals serve a variety of developer, construction and lender clients across Canada.

Equal Opportunity

MCAP provides equal opportunities for all applicants and is committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported throughout the recruitment and employment process.
If you require accommodation, we will work with you to meet your needs.