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About the Role
Lone Wolf's website is the primary customer touchpoint, requiring a fast, clear, and user-friendly experience. This role involves end-to-end ownership of the website, including content creation, data-driven optimization, and performance management.
Responsibilities
- Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS.
- Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript.
- Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert.
- Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels.
- Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements.
- Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations.
- Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages.
- Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices.
- Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility.
- Conduct regular audits of site content, links, and functionality to catch and fix issues proactively.
- Manage website roadmap and prioritize enhancements based on data, test results, and business priorities.
- Coordinate with developers or agencies on larger technical projects when needed.
Requirements
- Proven experience managing a website in a professional CMS environment.
- Working knowledge of HTML, CSS, and some JavaScript.
- Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar).
- Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy.
- Proficient with AI tools and committed to continuous learning and adoption of emerging technologies.
- Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses.
- Strong attention to detail and project management skills.
Skills
- HTML
- CSS
- JavaScript
- CMS Management
- Copywriting
- Conversion Rate Optimization (CRO)
- A/B Testing
- Multivariate Testing
- Site Analytics (GA4)
- SEO
- Page Speed Optimization
- Mobile Responsiveness
- Accessibility
- JSON-LD
- Project Management
- AI Tools
Salary/Compensations
- $119,500 - $133,500 a year
About the Company
- Lone Wolf builds software for the real estate industry.