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About the Role
As Brand Activation Manager, you will work across branded content, brand partnerships, PR, and live activations. You will help develop and deliver creative collaborations, build relationships with media partners and suppliers, and find relevant, surprising ways to bring brands to life.
Responsibilities
- Develop brand activation strategies to translate brand objectives into relevant moments, stories, partnerships, and activations.
- Identify and engage suitable media partners, publishers, radio stations, festivals, events, and other cultural or media partners.
- Deliver branded content and partnerships from concept and partner selection through content formats, distribution, production, and live activation.
- Support PR activities including planning, media outreach, press materials, and coordination.
- Assist with negotiations for agreements covering scope, deliverables, rights, timelines, budgets, and visibility.
- Create clear and inspiring briefs for media partners, production agencies, and other stakeholders.
- Coordinate the practical organization of branded content productions, events, and festival activations.
- Monitor and support analysis of reach, publicity, content performance, engagement, and other agreed KPIs.
- Assist with planning and budgets, monitoring schedules, budgets, quotations, and invoices.
- Collaborate with strategy, creative, media, social, influencer marketing, and PR teams.
- Stay ahead of trends in branded content, media, entertainment, culture, events, partnerships, and PR.
Requirements
- 3–5 years of relevant experience in brand activations, branded content, partnerships, PR, media, events, or a comparable environment.
- Strong account and project management skills with a hands-on and proactive approach.
- Experience independently delivering brand partnerships across different social platforms and against different objectives.
- A strong understanding of the fast-evolving brand activation landscape and a genuine interest in social media, branded content, and digital trends.
- Excellent organizational skills and the ability to prioritize, manage multiple projects, and maintain oversight in a dynamic environment.
- Strong relationship-building and communication skills.
- Excellent written, verbal, and presentation skills in both Dutch and English.
- A professional, reliable, and accurate working style.
- A collaborative, flexible, and solution-oriented mindset.
- Openness to feedback and a drive to keep learning and developing.
Skills
- Brand activation
- Branded content
- Partnerships
- Public Relations (PR)
- Media
- Events
- Account management
- Project management
- Social media
- Digital trends
- Organizational skills
- Relationship-building
- Communication skills
- Written communication
- Verbal communication
- Presentation skills
- Dutch language proficiency
- English language proficiency
Location
- Amsterdam
Work Type
- Full-time
- Hybrid
Experience Level
- 3-5 years
Benefits
- Competitive salary
- Excellent secondary benefits
- Training and development options
- Dog-friendly office
- Office terrace
- Office bar
- Tasty lunches and drinks
- Work Your World Program (work from anywhere for 6 weeks/year)
- ClassPass discounts
- Bike plan
About the Company
- Publicis Groupe operates around the needs and desires of clients, integrating specialties like creativity, media, technology, data, and production.
- They collaborate in multidisciplinary teams, offering local and international access to talents, expertise, and tools.
- The company delivers integrated creative marketing and technology solutions prioritizing quality, speed, and cost.
Equal Opportunity
- A work environment where everyone feels heard, valued, and respected.