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About the Role
Nuance Labs is seeking a Performance Marketer to build repeatable acquisition channels and drive product usage. This role involves establishing the acquisition playbook through rapid experimentation, owning campaign measurement, and optimizing conversions. You will report to the Chief Growth Officer and collaborate with product, engineering, and Developer Relations teams. This is a hands-on individual contributor position focused on identifying and validating acquisition channels, improving conversion rates, and establishing a measurement foundation.
Responsibilities
- Own day-to-day campaign execution and budget pacing for prioritized channels.
- Build a weekly testing cadence and recommend adjustments to spend.
- Test paid search, paid social, retargeting, and relevant sponsorships.
- Scale spend based on evidence of channel performance and audience fit.
- Design experiments across audiences, messaging, creative, landing pages, and calls to action.
- Set clear hypotheses and success criteria for experiments.
- Translate performance data into specific creative improvements in collaboration with the Chief Growth Officer and creative collaborators.
- Partner with engineering and product to establish reliable tracking, attribution, and dashboards.
- Analyze acquisition cohorts and funnel drop-offs to identify effective user sources.
- Improve conversion and activation through onboarding and lifecycle experiments.
- Report clearly on spend, cost per activated user or qualified lead, conversion, and retention by source.
- Connect acquisition decisions to revenue and unit economics as monetization develops.
Requirements
- A track record of personally running acquisition campaigns and improving measurable business or product outcomes.
- Depth in at least one paid channel, with the ability to explain budget, contribution, results, and tradeoffs.
- Evidence of independent execution.
- Strong analytical skills, with comfort in spreadsheets, analytics tools, and cohort data.
- Sound experimental judgment, understanding attribution limitations and sample sizes.
- Hands-on ability to launch campaigns, write copy, brief creative, and improve landing pages.
- Good creative instincts and curiosity about user behavior.
- Budget discipline and clear prioritization skills.
- Experience taking an acquisition idea from concept to live campaign with established measurement.
- Scrappiness to launch useful tests with limited resources, creating copy, assets, and landing pages as needed.
- Independence to propose plans, prioritize work, and resolve blockers with minimal daily direction.
- Clear communication of learnings and proactive requests for help on decisions requiring broader input.
Skills
- Paid search
- Paid social
- Retargeting
- Sponsorships
- Audience testing
- Messaging testing
- Creative testing
- Landing page optimization
- Call to action optimization
- Tracking implementation
- Attribution modeling
- Dashboard creation
- Cohort analysis
- Funnel analysis
- Onboarding optimization
- Lifecycle marketing
- SQL proficiency (bonus)
- Event tracking setup (bonus)
- Marketing dashboard setup (bonus)
- Referral programs (bonus)
- Product-led growth (bonus)
- Creator campaign measurement (bonus)
- Sponsorship measurement beyond impressions and clicks (bonus)
Location
- Seattle
Work Type
- In-person
- Full-time
Experience Level
- Individual contributor
Salary/Compensations
- $200,000–$225,000 base salary
- Meaningful equity
Benefits
- Health insurance with variety of plans
- HDHP with ~$2,000 annual HSA contributions
- $2,000/yr wellness stipend
- One-time $500 work setup stipend
- 15 days of PTO
- 10 public holidays
- Full week office closure at year-end
- Quarterly culture events
- Annual retreat
- Holiday party
- Daily catered lunch, drinks, and snacks
- Boba tea Tuesdays and Thursdays
- Commuter benefits (up to $340/month pre-tax)
- 401(k) with 4% match
- Visa sponsorship (O-1, H-1B, green card, etc.)
- Unlimited tokens for AI-native tooling
About the Company
- Nuance Labs is building photorealistic, real-time AI avatars with emotional intelligence, aiming for a full-duplex audiovisual system that mimics human conversation.
- The research team comprises individuals with PhDs from top universities and industry experience from major tech companies.
- The company is backed by prominent venture capital firms and NVIDIA.
- Nuance Labs focuses on combining frontier research with engineering for consumer-grade, real-time systems.
- The company is developing foundation models for real-time audio-visual AI that can engage in natural, expressive conversations.
- Joining Nuance Labs offers the opportunity to shape the discovery and application of this technology.
Equal Opportunity
- Nuance Labs is an equal opportunity employer.
- The company believes diverse teams build better AI.